Weetabix to sponsor Scotland Women’s National Team

Daniel Foley09/03/2021 8:00 am09/03/2021

The Scottish FA has signed a partnership with the Weetabix Food Company, for the cereal brand to become an official partner of the Scotland Women’s National Team.

In an agreement that will run until July 2023, Weetabix and the Scottish FA are encouraging consumers to have a healthier breakfast while promoting other initiatives.

A Weetabix and Scottish FA campaign is set to give away football experiences to supporters. Prizes such as signed shirts, tickets to international matches and the opportunity to attend training sessions will be available to be won from May.

This giveaways will be part of an on-pack promotion on Weetabix Original.

“Through our partnership with Weetabix we will be able to actively encourage the nation to eat healthily and help football fans of all ages across Scotland start the day right,” Scottish FA Chief Executive Ian Maxwell said.

“The growth of the women’s game has been heartening to see, particularly with our national team qualifying for back-to-back major tournaments, in 2017 and 2019.

“Having an association with a brand such as Weetabix will only help continue to grow the women’s game in Scotland and create female role models for youngsters across the country.”

The Scottish FA explained the campaign was hoping to power relevance and excitement for the cereal category, with the combination of nutrition and football prizes.

“This partnership reinforces our belief that everyone can achieve their best with a proper, Weetabix start to the day, and we’re looking forward to supporting the growth of women’s football in Scotland in the years ahead,” Weetabix Head of Brand Gareth Turner said.

“We’ll be working closely with our trade partners in Scotland to help them make the most of the opportunity.

“With unique and exciting experiences on offer for Scotland supporters as part of our on-pack campaign, we will be adding excitement in-store, driving footfall to the cereal aisle and raising awareness and visibility of the entire category.”

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Female Football Week kicks off across Northern NSW

Declan Chan12/05/2026 6:05 am11/05/2026

Image Credit: Shutterstock

Female Football Week has officially begun across Northern NSW, with a program of gala days, networking events and awards ceremonies running until Sunday May 17, marking a ten-day celebration that organisers say reflects both the growth of women’s football in the region and the work still required to sustain it.

The national initiative, now a fixture on the football calendar, provides a dedicated period of visibility for female participants across all levels of the game from players, coaches, referees to volunteers, whose contributions have historically received less recognition than their male counterparts.

NNSWF Participation and Women’s Football Officer Serena Carter said the week offered something for everyone connected to women’s football in the region.

“Female Football Week provides a fantastic chance to highlight the dedication and skill of female players, coaches, referees and volunteers across the northern NSW community,” Carter said. “There’s something for everyone to enjoy, from grassroots participants to elite competitors.”

Women’s football in northern NSW spans remote and regional communities where clubs operate on limited resources, alongside more established metropolitan programs with clearer development pathways. Female Football Week creates a moment of shared recognition across that spectrum and acknowledges the role volunteers play, from running the canteen to progressing through the pathway.

Northern NSW Football has recorded some of its strongest participation numbers in women’s and girls’ football in recent seasons, a trend that has placed increasing pressure on clubs and facilities to keep pace. The week’s events offer clubs an opportunity to showcase their commitment to diversity and inclusion at a time when that commitment is being tested by growth.

Football NNSW Releases Infrastructure Strategies as Participation Growth Outpaces Facilities

Declan Chan11/05/2026 6:05 am10/05/2026

Image Credit: Shutterstock

Northern NSW Football has unveiled bespoke infrastructure strategies for each of its seven member zones, providing an evidence-based roadmap for facility investment across the region as continued participation growth exposes critical gaps in the sporting infrastructure available to support it.

The Member Zone Infrastructure Strategies draw on data across participation rates, population growth and existing facility conditions to map what each zone has, what it needs and where investment will have the greatest impact. Identified gaps include drainage, lighting and inclusive changerooms – the foundational infrastructure that determines whether facilities are functional, safe and accessible year-round.

NNSWF Government Relations Manager Gary Fisher said the strategies represented a significant step toward smarter, more targeted investment across the region.

“By bringing together key data on participation, population growth and existing infrastructure, these strategies give us a stronger understanding of where the needs are greatest and where investment will have the most impact,” Fisher said. “Ultimately we want to create more inclusive and accessible environments for everyone involved in the game while building stronger, more sustainable clubs and communities for the future.”

Northern NSW Football has previously noted that participation across the region is at record levels and still rising, with women’s and girls’ football a significant driver of that growth. Infrastructure that was built for a smaller and less diverse participation base is increasingly unable to meet current demand, let alone accommodate future growth.

The strategies are also designed to strengthen NNSWF’s alignment with government funding priorities, providing the evidence base needed to support grant applications and long-term facility planning across all seven zones.