Vicsport partnership with AED Authority to assist clubs

Liam Watson
Vicsport has announced a partnership with AED Authority, giving better access to AEDs for Victorian sports clubs.

Vicsport has announced a partnership with AED Authority Australia, as the defibrillator supplier will give better access to automated external defibrillators (AEDs) for Victorian sports clubs.

The improved availability of AEDs can help sports clubs be on the front foot when it comes to developing and executing emergency response plans that save lives of participants.

Vicsport’s extensive network from over 30 years of service, including 16,000 clubs and associations and over 3.9 million participants, are those who make a significant contribution to the social, physical, mental and economic wellbeing of the Victorian community.

An AED offers a portable, easy-to-use device that delivers controlled shock to an individual showing symptoms of a cardiac arrest – when the heart stops beating.

It is something that can occur to anyone, anywhere and any time, so clubs must be alert especially if it happens on the field.

Every year in Australia, around 33,000 people experience a cardiac arrest out of hospital, but as few as 5% of these people are able to survive.

A privately owned health and safety company, AED Authority aims to improve Australia sudden cardiac arrest survival rate. They help customers distinguish fact from fiction when considering an AED program, demonstrating how simple a defibrillator can be to save a life. An early use of defibrillator leads to a 70% survival rate.

Managing Director of AED Authority, Paul Klein:

“We’re excited to partner with Vicsport. AEDs are valuable protection for athletes in all fields and their communities.”

“Even healthy seemingly, low-risk youth can have underlying heart conditions that are triggered by strenuous activities. Making an AED part of every club’s emergency response plan can save lives.”

Vicsport CEO Lisa Hasker:

“Vicsport is looking forward to working with AED Authority in order to provide safe environments for all sporting clubs in Victoria.”

AED Authority knows that the purchase of a defibrillator can be confusing, based on years of experience with AED sales and management programs. This new partnership can take all the question marks out of the equation, by assisting clubs with all aspects behind a successful AED program: from site assessment and device selection, to monitoring and maintenance in conjunction with special Vicsport member packages.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Image Credit: Shutterstock

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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