Sydney FC members to pick and choose membership packs in 2021/22

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Sydney FC has introduced an Australian-first membership platform, with members to gain more control over the customisation of their membership packs.

The club and its membership products provider, TPF Sports, will greatly increase member satisfaction and reduce environmental impact. Sydney FC members who sign up for the 2021/22 season will have credits put onto their accounts, allowing them to choose from a variety of Membership card designs and, depending on their package, a variety of personalised items.

Each merchandising item may be customised with different colours and names, allowing for unique bundles based on age, gender, product choice, artwork style, personalisation, years of tender, and a variety of other factors.

Sydney FC Chief Executive Officer Danny Townsend hailed the announcement as a big step forward for how the club engages with its members.

“Our new eMber+ platform is a huge step forward and once again Sydney FC is proud to be leading the way in Member engagement,” he said via a club statement,” he said.

“Gone are the days of receiving the same standard Membership pack as everyone else.

“Now you can tailor your package to suit your preferences and how you wish to support the Sky Blues.

“There’s a fantastic range of customisable merchandise available and I know I’m looking forward to my delivery in the coming weeks.”

TPF Sports Director Craig Dyer explains the move is a worldwide first and one of the benefits of the move would be the reduced environmental impact of membership packs, thanks largely in part to the fact that members will only receive merchandise they actually want.

“There are iterations of loyalty and rewards platforms globally,” he said.

“But to the best of our knowledge from 18 to 20 months of development and research, we believe this is the first-ever platform of its kind and certainly the first for sport and membership-based programs.

“Our vision in developing the platform is to revolutionise the long-standing pre-determined assignment of resources to Members by assigning credit. This allows them to redeem merchandise and entitlements they deem relevant to them.

“This platform also has a strong environmental slant, as we are only supplying merchandise and delivering this merchandise to Members who want to redeem it.

“Additionally, almost every product is on-demand, meaning we receive Members’ selection based on products and artwork, print them with selected artwork and personalisation, pick, pack and fulfil directly to the Members door.”

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Female Football Week kicks off across Northern NSW

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Female Football Week has officially begun across Northern NSW, with a program of gala days, networking events and awards ceremonies running until Sunday May 17, marking a ten-day celebration that organisers say reflects both the growth of women’s football in the region and the work still required to sustain it.

The national initiative, now a fixture on the football calendar, provides a dedicated period of visibility for female participants across all levels of the game from players, coaches, referees to volunteers, whose contributions have historically received less recognition than their male counterparts.

NNSWF Participation and Women’s Football Officer Serena Carter said the week offered something for everyone connected to women’s football in the region.

“Female Football Week provides a fantastic chance to highlight the dedication and skill of female players, coaches, referees and volunteers across the northern NSW community,” Carter said. “There’s something for everyone to enjoy, from grassroots participants to elite competitors.”

Women’s football in northern NSW spans remote and regional communities where clubs operate on limited resources, alongside more established metropolitan programs with clearer development pathways. Female Football Week creates a moment of shared recognition across that spectrum and acknowledges the role volunteers play, from running the canteen to progressing through the pathway.

Northern NSW Football has recorded some of its strongest participation numbers in women’s and girls’ football in recent seasons, a trend that has placed increasing pressure on clubs and facilities to keep pace. The week’s events offer clubs an opportunity to showcase their commitment to diversity and inclusion at a time when that commitment is being tested by growth.

Football NNSW Releases Infrastructure Strategies as Participation Growth Outpaces Facilities

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Northern NSW Football has unveiled bespoke infrastructure strategies for each of its seven member zones, providing an evidence-based roadmap for facility investment across the region as continued participation growth exposes critical gaps in the sporting infrastructure available to support it.

The Member Zone Infrastructure Strategies draw on data across participation rates, population growth and existing facility conditions to map what each zone has, what it needs and where investment will have the greatest impact. Identified gaps include drainage, lighting and inclusive changerooms – the foundational infrastructure that determines whether facilities are functional, safe and accessible year-round.

NNSWF Government Relations Manager Gary Fisher said the strategies represented a significant step toward smarter, more targeted investment across the region.

“By bringing together key data on participation, population growth and existing infrastructure, these strategies give us a stronger understanding of where the needs are greatest and where investment will have the most impact,” Fisher said. “Ultimately we want to create more inclusive and accessible environments for everyone involved in the game while building stronger, more sustainable clubs and communities for the future.”

Northern NSW Football has previously noted that participation across the region is at record levels and still rising, with women’s and girls’ football a significant driver of that growth. Infrastructure that was built for a smaller and less diverse participation base is increasingly unable to meet current demand, let alone accommodate future growth.

The strategies are also designed to strengthen NNSWF’s alignment with government funding priorities, providing the evidence base needed to support grant applications and long-term facility planning across all seven zones.

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