South Melbourne FC Teams up with Lamaro’s Hotel

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Image Credit: Soccerscene

South Melbourne FC has announced that Lamaro’s Hotel will be its official media partner for the 2025 Australian Championship and the upcoming NPL season.

Lamaro’s Hotel has been open to the public since the 1850s and is located at 273-279 Cecil Street in South Melbourne.

Paul Dimmatina, former footballer and the owner of Lamaro’s Hotel, spoke on the details of the new partnership through a joint post with South Melbourne FC on Instagram.

“This year we’ve jumped on board and we’re proudly sponsoring the South Melbourne soccer club,” he said.

“Pre- and post-game, we’re literally 500 metres from the ground, so come and visit us at Lamaro’s and we’ll have a special feed and drink for you here.”

South Melbourne FC midfielder, Sebastian Pasquali, also spoke out on the new partnership and the influence it hopes to have on the match-day experience for fans.

Pasquali joined the club in September after playing six years at Western United, where he participated in 48 A-League matches.

“All the boys and the club are stoked to have Lamaro’s as a sponsor this year, it’s going to be a great place for our fans to come before home games,” he said.

“Get down here before our home games, have a few drinks, have some food and then come and watch us at Lakeside.”

What does Lamaro’s Hotel offer?

Lamaro’s Hotel’s menu features an array of modern Australian cuisine, including steaks, seafood and the self-proclaimed best schnitzel in Melbourne.

The Hotel upgraded its outdoor dining experience last year by building a modern marquee known as the Birdcage.

The Port Phillip council helped fund the facility after the Hotel went through a difficult period during the pandemic.

Conclusion

This is a fantastic deal for South Melbourne FC to secure right before they kick off in the Australian Championship on Friday at Lakeside Stadium. Not only is it a good financial boost but it also adds to their deep local business sponsorship portfolio, with Lamaro’s being located on Cecil Street in South Melbourne.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Northern Motor Group joins FV as Official Automotive Partner

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Image credit: Football Victoria

In an announcement made last week, Football Victoria (FV) announced the Bundoora-based company as its Official Automotive Partner for the next three years, ushering in a new partnership driven by local identity.

Built in Victoria

The alliance betwen FV and Northern Motor Group stands as the latest locally-backed partnership in Victoria’s football landscape.

Furthermore, FV Executive Manager of Commercial, Chris Speldewinde, outlined why a connection with Northern Motor Group is an exciting step forward for the organisation.

“Northern Motor Group are one of the biggest and most respected automotive businesses in Melbourne and we look forward to working with them as our official automotive partner,” Speldewinde explained.

“It’s been an exciting offseason here at FV, with several key partnership signings coming on-board, and we are thrilled to welcome Northern Motor Group to the family.”

This season, partnerships within the Football Victoria pyramid have highlighted immense support from local businesses. With shared identity, values and commitment to the community, partnerships like this are set-up for success.

 

What the partnership will bring

The three-year partnership will look to provide Melbournians and FV staff with a range of benefits, from vehicle access to offers including:

  • 2-years free servicing
  • $500 cash back
  • $500 worth of accessories

Thus, the partnership will look to help locals and participants across FV, reflecting both parties commitment to giving back to the community.

“As enormous supporters of football in Victoria, signing on as Football Victoria’s official automotive partner is something we are very proud of,” said Northern Motor Group Dealer Principal, Nick Soklev.

“For over 40 years, we have been helping Melbournians find the car that is right for them, and we look forward to welcoming he Victorian football community to our dealerships.”

 

Final thoughts

Helping the community, providing exceptional service and creating a welcoming environment – the common values shared by both parties.

For FV and all its participants, Northern Motor Group can be the driving factor which propels football in Victoria to new standards in the years to come.

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