sKora Tech: AI Innovations for Future Athletes

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sKora AI
Image Credit: sKora Tech

Amid the sports revolution in the Middle East, sKora Tech is a Qatari AI technology startup developing platforms for footballers to launch their professional careers.

Founded in 2020 by Adel Saad, the former Chief Technology Officer of Kora Stars Sports Agency, (a player representation agency which incorporates AI into its work), he has assisted in propelling sKora Tech onto the global state.

Residing within the world-renowned Qatar Science and Technology Park in Al-Rayyan, sKora has engineered its own AI, known as sKora.AI, to guide the next generation of players.

Through its AI, sKora aims to democratise football by offering aspiring players a way to more consistently reach the top echelons of the sport without relying on expensive training advice and regimes from elite coaches and clubs. Via this goal, sKora hopes to even the playing field and reduce the barriers to entry, enabling players from countries with less representation on the global stage to break through.

sKora Player Platform

When players become a part of the sKora network they submit their athletic and performance data to be analysed by sKora’s AI. Once the AI has computed through the data, sKora generates a player profile for each footballer known as a “Pro Player CV”.

This profile transforms a player’s data into a marketable suite of information for interested clubs and scouts, featuring a range of information such as a player’s footballing history, their individual characteristics and skills.

Additionally, these profiles highlight key metrics players are proficient at, but also showcase what areas they have room for improvement in.

This latter part is especially relevant for sKora, as the organisation prides itself on providing a unique roadmap for each player to help them improve.

This roadmap is tailored by a range of factors and aims to guide players to improve their pitfalls and maximise their strengths, in order to increase their proficiency and marketability at a professional level.

All of these features can be accessed readily at any time on sKora Tech’s very own app, known as the sKora App. In addition, players can share clips of their performances on the app, allowing them to further entice potential scouts.

Global Impact

As a Qatar based organisation, sKora was on display in in the lead up to and during the Qatar World Cup 2022, showcasing the country’s and the wider region’s rapid ascension in the sport’s technology sphere as a competitive force.

Across this period, sKora’s was repeatedly recognised for its work and technological innovation, winning the Hamad Bin Khalifa University Industrial Innovation Fund in 2021, and featuring as a finalist in the 2022 KPMG Private Enterprise Tech Innovator in Qatar and the 2021 Startup of the Year Award and Founder of the Year Award by Global Startup Awards.

Since then, sKora has continued to excel, accruing major partners as it seeks to support football’s major 300 million plus community of players.

Notably, sKora Tech achieved a partnership with enterprise AI organisation, GPTBots.Ai in late September last year. GTPBots.Ai is a significant player within the AI business market, providing organisations with assistance in implementing and integrating AI models and AI agents across a range of departments such as human resources, data analysis, customer service and more.

Conclusion

Recognised by a range of global institutions and boosted by new major global partnerships, sKora Tech has quickly become a significant presence within the football technology industry.  Furthermore, the organisation features the ability to continue to grow via its Pro Player CV service and unique player roadmaps, all supported by the company’s very own sKora.AI.

For more information on sKora Tech, check out their website.

 

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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