Senol links up with Football Victoria as naming rights partner

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Image credit: Football Victoria

Football Victoria (FV) has announced that Senol will become the naming rights partner of its landmark competition, an agreement set to run until the end of 2029.

A history of collaboration

News of a collaboration between Senol and Football Victoria should come as no surprise given the longstanding connection between the two. Senol has worked with FV as a direct club sponsor and partner since 2019.

As the official naming rights partner of what will be the Senol National Premier Leagues (NPL) Victoria, Senol’s ongoing commitment to football across the state will be essential to its growth in the seasons to come.

In addition to taking on the role of naming rights partner, the Melbourne-based property developer will continue as presenting partner of the Senol Victorian Football Gala and FV Business League member.

A celebrated partnership

Partnerships such as this are essential to sustaining and encouraging development of state-level football.

Furthermore, collaborating for seven years and showing no signs of cutting ties, Senol and Football Victoria prove that there are dedicated people and businesses in the local community who can play a role in the sport’s progression statewide.

Football Victoria CEO, Dan Birrell, expressed his pride at the continued alliance with Senol.

“This is a landmark agreement for NPL Victoria and speaks volumes about the strength of the competition and the direction we are heading,” Birrell said via official press release.

“Senol’s name is closely intertwined with football in Victoria and their support will play a crucial role in enhancing the profile of the NPL Victoria competition over the next four years.”

Committed to the game’s growth

Football plays an undeniable role in the state’s identity. With participation levels at an all-time high (reaching more than 350,000 participants in total) and demands for development growing stronger, receiving the long-term backing of organisations like Senol will be vital.

“Football is embedded in communities right across Victoria and NPL Victoria represents the very best of the game in this state,” outlined Senol CEO, Rustu Senol.

“We are proud to partner with NPL Victoria as naming rights sponsor and look forward to working with Football Victoria to support the continued growth of football at every level.”

But behind the strategic alliance between Senol and FV, is a team of professionals who understand that football is more than just a game; it is part of Victoria’s identity which deserves to be backed.

 

For more information about Senol and the services they offer, read here.

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Inside GIS’ New Executive Edge Program Driving Sport’s Future Leaders

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Image Credit: Global Institute of Sport

A new executive education program designed to shape the next generation of sports industry leaders is set to launch in June 2026, offering participants a rare blend of academic insight and real-world application at the highest level of global sport.

The Executive Edge in Sport, delivered by Global Institute of Sport (GIS) in partnership with Rotman School of Management Executive Programs, will provide current and aspiring leaders with the tools needed to navigate an increasingly complex and fast-evolving sports landscape.

The seven-week program, Sports Leadership Essentials, is delivered primarily online, offering a flexible and immersive learning experience for professionals worldwide. It is tailored for individuals seeking to strengthen their leadership capabilities within sport, as well as those aiming to transition into senior roles. This includes athletes navigating their post-playing careers.

Led by Sharona Friedman, President and CEO of GIS, and Walid Hejazi, Professor of Economic Analysis and Policy at Rotman, the course combines academic rigour with industry relevance. Participants will engage with key topics shaping modern sport, including leadership and strategy, governance and ethics, finance and revenue models, marketing and fan engagement, event operations, and the growing influence of AI and emerging technologies.

The program also features exclusive masterclasses with senior figures from across the global sports industry, alongside sessions led by leading academics and practitioners from the Rotman School.

For those seeking a more hands-on experience, participants can opt into the Sports Leadership Lab. This is a four-day, in-person summit held at BMO Field in Toronto. Delivered in collaboration with Maple Leaf Sports & Entertainment, the lab provides behind-the-scenes access to elite sport operations, bridging theory with practice in a live stadium environment.

As the global sports industry continues to expand and evolve, The Executive Edge in Sport positions itself as a critical pathway for leaders looking to stay ahead. It provides students with the knowledge, network, and perspective required to lead with impact.

Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

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