Phoenix, Stuff and The Post announce new media partnership

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Image Credit: Wellington Phoenix

New Zealand A-League club Wellington Phoenix has announced a partnership with New Zealand media masthead Stuff, and its publication, The Post.

Through the new deal, the organisations’ long-standing partnership will now be thoroughly cemented, as Stuff will be elevated to one of Phoenix’s club media partners.

Stuff is one of New Zealand’s largest media platforms, holding one of the country’s largest websites and reaching over 3.4 million New Zealanders each month. Stuff also has an array of widely popular magazines and publications, such as The Post – a Wellington based daily business and politics newspaper.

Wellington Phoenix general manager David Dome expressed his excitement for the partnership by highlighting the history Stuff and The Post have had with Phoenix.

“Stuff has provided unmatched coverage of the Phoenix since we were established in 2007,” he said in a press release.

“In fact Post readers were asked for feedback on six options for the club’s name before then-owner Terry Serepisos settled on Wellington Phoenix.

“Stuff and The Post have followed the Phoenix through all of the ups and downs since and it’s great to have formalised the partnership.

“We look forward to connecting with Aotearoa’s largest digital and print audience.”

The Post Editor Tracy Watkins detailed the Post’s eagerness for the deal.

“Our audience might be focused on our politics and business coverage through the
week, but come the weekends they are as sports mad as the rest of the country,” she said via a press release.

“This partnership speaks to that enthusiasm, and showcases the Phoenix story far and
wide.”

Stuff’s Director of NZ Direct Markets Lee Piper outlined his organisation’s commitment to supporting the club after years of work together.

“We’re excited to continue supporting the club’s growth and success,” he said in a statement.

“It’s been a privilege to witness the Nix’s progress season after season, and we look forward to being closely involved with the club as they continue to evolve.”

Wellington Phoenix, Stuff and The Post will seek to engage with the wider New Zealand community as they kickstart the next chapter of their collaboration.

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Football NSW calls on clubs to Make It Red for Heart Health Round

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Football NSW is calling on clubs and associations across the state to register for the 2026 Make It Red campaign, joining a national awareness movement aimed at reducing heart-related deaths on sporting grounds ahead of Heart Health Round on the weekend of June 5 to 7.

The campaign, developed by the Heartbeat of Football Foundation, asks sporting clubs to wear red, raise funds and build awareness around heart disease and sudden cardiac arrest, which is the leading single cause of disease burden and death in Australia for both men and women, and one that health authorities say is largely preventable through modifiable risk factors.

The call to action comes as the Foundation continues its work to map and register Automated External Defibrillators across NSW sporting facilities, a project that has already engaged twelve football associations and fed data into both the NSW Ambulance GoodSAM registry and NSW Health’s public AED map. The availability of a functioning, registered AED on site is among the most significant determinants of survival following sudden cardiac arrest, with survival rates declining sharply for every minute without defibrillation.

Football NSW is encouraging clubs to engage with the campaign across three areas. Clubs can register for the Make It Red campaign to help fund research, education and prevention programs. Participants, particularly those aged over 35, are encouraged to seek a free heart health screening test from their local GP or enquire about hosting a Heartbeat of Football testing day. Clubs are also urged to ensure their grounds have active, accessible AEDs in place, with guidance available through Football NSW’s Rescue Ready Guide.

The Make It Red campaign runs from June 5 to July 12, with Heart Health Round taking place across the opening weekend. Clubs can register and access participation resources at makeitred.org.

Community Spirit Shines on AFC Grassroots Football Day 2026

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Image credit: Football Australia

This week, Football Australia (FA) celebrated AFC Grassroots Football Day 2026, championing the people and communities who continue to hold up a safe, inclusive and supportive environment in the football landscape.

‘For all, for life’

In collaboration with Football NSW, Canterbury Football Association and community club, Balmain & District Football Club, the day reflected the very best of what football provides.

The event brought in participants of all ages – from 4-74 years-old – and reached a total of 400 people. Girls-only programs, all-abilities sessions and over-age football ensured all were catered for.

Such a diverse range of participants builds on a wider drive during FIFA World Football Week, which seeks to promote the sport not just as the dazzling lights of 100,000-seater stadiums, but as a way to foster community spirit and social development.

Furthermore, FA support through its Club Changer program was a welcome addition to the action, emphasising the organisation’s commitment to nurture a real love for the game across communities in Australia.

“Through Club Changer we support our clubs to provide a safe, fun and enjoyable environment where everyone is welcome; whether that be as a player, volunteer, referee or supporter,” explained National Program Manager Club Development at FA, Grace Lambourne.

“Everyone should feel they belong and are welcome to play, stay, and love the game.”

 

A welcome celebration

While the upcoming FIFA World Cup will no doubt inspire millions of future Socceroos and Matildas, events like the AFC Grassroots Football Day represent something beyond just inspiration.

It is a platform. An opportunity to express a love for football and to connect with others while doing so.

And connections between the professional and grassroots game is more important than ever if Australia is to nurture the next generation of talent.

This is particularly clear in the rise of women’s football across the nation. Since the FIFA Women’s World Cup, female participation rose by 32%, and registrations for the MiniTillies Program skyrocketed from 264 in 2023, to 1223 in 2024.

The professionals spark passion. But communities turn that passion into playing time.

That is why celebrating grassroots football – and the volunteers and families who sustain it – is a vital part of Australia’s football future. Together, FA and the AFC are creating strong foundations built on positivity, engagement, and inclusivity for all with a love for the beautiful game.

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