PFA and ST. ALi Coffee Roasters agree to collaborate

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Image credit: PxHere website

Professional Footballers Australia (PFA) has collaborated with ST. ALi Coffee Roasters, who will become their premium coffee provider and also supply branded merchandise to Australia’s professional footballers.

ST. ALi was founded in 2005 and is one of the pioneers in specialty coffee in Melbourne. They have taken pride in their relationships with farmers, in-house roasting and coffee brewing, while also collaborating with local and international businesses such as Mercedes and Koko Black.

Originally starting in Melbourne’s South, ST. ALi coffee has been used by many cafes and restaurants all across Australia and also has a sister location in Jakarta.

They have already provided coffee at a Delegates conference for female players in Melbourne and players within Australia’s national teams.

The PFA and ST. ALi Coffee Roasters will work together on content projects featuring players from Australia and New Zealand and consider brand ambassador roles for PFA members.

PFA Co-Chief Executive, Kathryn Gill, voiced her excitement about partnering up with the local coffee provider:

“We are excited to welcome ST. ALi to the PFA family. Our members love their coffee, which is a big part of a footballers’ daily routine. Off the pitch, and when players meet with us to discuss their careers and the Australian football industry, ST. ALi is what fuels those important conversations,” she said via PFA media release.

PFA Vice President, Lydia Williams, spoke about how this partnership will benefit both players and PFA staff:

“Most athletes crave a good caffeine kick as part of their daily ritual, as we often have long days and demanding training schedules. For the players and PFA staff living in Melbourne, the coffee capital of the world, we are super thankful for ST. ALi for partnering with us and keeping us stocked up with delicious coffee,” she said via PFA media release.

ST. ALi CEO, Lachlan Ward commented about expanding its partnerships into the footballing landscape:

“We are thrilled to partner with the PFA and support Australia’s professional footballers. At ST. ALi, we believe in the power of community and bringing people together over a great cup of coffee. We know how much the players value their coffee, and it’s a privilege to support their dedication and performance both on and off the field,” he said via PFA media release.

For more information about ST. ALi, visit their website stali.com.au.

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Inside GIS’ New Executive Edge Program Driving Sport’s Future Leaders

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Image Credit: Global Institute of Sport

A new executive education program designed to shape the next generation of sports industry leaders is set to launch in June 2026, offering participants a rare blend of academic insight and real-world application at the highest level of global sport.

The Executive Edge in Sport, delivered by Global Institute of Sport (GIS) in partnership with Rotman School of Management Executive Programs, will provide current and aspiring leaders with the tools needed to navigate an increasingly complex and fast-evolving sports landscape.

The seven-week program, Sports Leadership Essentials, is delivered primarily online, offering a flexible and immersive learning experience for professionals worldwide. It is tailored for individuals seeking to strengthen their leadership capabilities within sport, as well as those aiming to transition into senior roles. This includes athletes navigating their post-playing careers.

Led by Sharona Friedman, President and CEO of GIS, and Walid Hejazi, Professor of Economic Analysis and Policy at Rotman, the course combines academic rigour with industry relevance. Participants will engage with key topics shaping modern sport, including leadership and strategy, governance and ethics, finance and revenue models, marketing and fan engagement, event operations, and the growing influence of AI and emerging technologies.

The program also features exclusive masterclasses with senior figures from across the global sports industry, alongside sessions led by leading academics and practitioners from the Rotman School.

For those seeking a more hands-on experience, participants can opt into the Sports Leadership Lab. This is a four-day, in-person summit held at BMO Field in Toronto. Delivered in collaboration with Maple Leaf Sports & Entertainment, the lab provides behind-the-scenes access to elite sport operations, bridging theory with practice in a live stadium environment.

As the global sports industry continues to expand and evolve, The Executive Edge in Sport positions itself as a critical pathway for leaders looking to stay ahead. It provides students with the knowledge, network, and perspective required to lead with impact.

Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

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