Optus Sport secures LaLiga in multi-year broadcast deal

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Optus Sport has reinforced its dedication to being the home of the world’s best football by securing the exclusive Australian rights for Spain’s LaLiga.

The multi-year deal to stream LaLiga Santander gives Optus Sport an additional 380 matches per season from the Spanish top flight live and on-demand, in full 1080p HD.

The agreement also includes selected live matches from LaLiga SmartBank, Spanish football’s second tier, including promotion playoffs and a range of other highlights, news and review programmes.

Optus Sport subscribers will now have even more of the biggest clubs in football. With the addition of the top 20 Spanish teams, Optus Sport welcomes the likes of Real Madrid, FC Barcelona, Atletico de Madrid, Sevilla FC and many more as they join the leading English Premier League clubs, all in the one place.

Optus Sport strengthens its position as the home of the world’s best players, with the likes of Karim Benzema, Luka Modric, Thibaut Courtois, Pedri, Sergio Busquets, Joao Felix and many more as part of the updated coverage.

LaLiga has also been home to Australian football legends over the years like John Aloisi (CA Osasuna, Deportivo Alaves), Aurelio Vidmar (CD Tenerife), and currently boasts Socceroos captain, Maty Ryan, who is on the books at Real Sociedad, as well as Awer Mabil who now calls Cadiz CF home. As the FIFA World Cup Qatar approaches, Optus Sport will be the place to keep an eye on the Socceroos No. 1.

Commenting on the announcement that unites two of Europe’s best club competitions on Optus Sport, Optus VP TV, Content and Product Development, Clive Dickens, said in a statement:

“We are delighted to announce that Optus Sport has secured these exclusive LaLiga rights here in Australia.

“The addition of Spain’s top professional league to Optus Sport’s line-up of premium rights shows our continued commitment to acquiring the world’s best football, that our customers love. We look forward to bringing an unprecedented level of LaLiga coverage to Australian fans and partnering with them to significantly expand interest in LaLiga.

Melcior Soler, LaLiga’s Audiovisual Director, also stated:

“At LaLiga we always look for best-in-class partners to deliver Spanish football to fans everywhere. Our agreement with Optus Sport ensures people in Australia will be able to enjoy LaLiga to the fullest. This is going to be even more important now to fans down under with some of Australia´s top talent represented in LaLiga clubs.”

The LaLiga announcement follows earlier news that Optus Sport has also acquired the exclusive Australian rights to UEFA EURO 2024.

The LaLiga 2022/23 season kicks off on Optus Sport the weekend of August 13 and 14, 2022.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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