Off The Pitch Podcast: Jehan Ratnatunga on Who Gives a Crap

In episode five of Soccerscene’s Off the Pitch Podcast, Who Gives a Crap co-founder Jehan Ratnatunga discusses the journey of his organisation and its recent partnership with English football team, Lewes FC.

Who Gives a Crap is a Melbourne born organisation which sells eco-friendly household products with the intention of donating 50% of all profits made to those across the world who do not have access to adequate sanitation.

Originally founded in 2012, the company initially sold toilet paper in order to fund improved access to toileting for the two billion people without access to a toilet at the time. Since then, Who Gives a Crap has moved into selling a range of everyday items such as kitchen towels, garbage bags and more.

Additionally, the organisation has made moves outside of Australia, expanding globally into United States, Canadian, United Kingdom and European markets.

Ratnatunga cast a light on the mantra which he believed set Who Gives a Crap apart from its competitors.

“We have this Venn diagram of looks good, feels good, does good,” he said on the podcast.

“So, our toilet paper looks good, in that it’s beautifully, individually wrapped. At the time we started, nobody was really doing that. All the packaging was plastic wrappers and boring.

“The idea behind looks good was could we make a product as boring as toilet paper something that people would take out from below the sink and put it on display? And in fact, it’s gone further than that. We’ve had people post it on their Instagram. We’ve had people use it in their wedding as gifts to the guests.

“ Feel good is really about the customer experience.  It’s delivered straight to your door.  You can buy it in supermarkets. And the quality of the paper is really soft and strong for customers.

“And then does good is that it has to be a product that gives back, that’s the whole point of Who Gives a Crap. That’s why it’s called Who Gives a Crap. So, we donate 50% of our profits.”

Last year in August, Who Gives a Crap partnered with Lewes FC, an English football side to promote sanitary activism at a new community level. Ratnatunga explained the goals for the collaboration.

“The sponsorship is not just about creating fame or awareness for the brand, but how we can actually create impact – that’s what’s really interesting for us,” he said.

“We have a shared goal through this partnership to raise 25,000 pounds, which is about 50,000 Australian dollars, for sanitation.”

To learn more about Who Gives a Crap and its work with Lewes FC, listen to the full interview with Jehan Ratnatunga on episode five of Soccerscene’s Off the Pitch Podcast – available on all major podcasting apps.

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NSW Football Associations Unite Behind AED Mapping Project for Statewide Safety Network

Twelve football associations across New South Wales have joined a statewide effort to map and register Automated External Defibrillators across sporting facilities, in a project that its organisers say will significantly improve emergency response times and save lives at community sport venues.

The Heartbeat of Sport AED Mapping Project, backed by funding from the Minns Labor Government to the Heartbeat of Football Foundation, represents the first comprehensive research into AED placement across NSW sports grounds. The data collected will be provided to NSW Ambulance and its GoodSAM team to enrich the existing AED registry available to ambulance and public first responders, and will feed into NSW Health’s newly released public AED map.

The project has drawn active participation from associations spanning the breadth of the state’s football community, including Eastern Suburbs, Manly Warringah, Granville, Southern Districts, Nepean, Northern Suburbs, Football Canterbury, Bankstown, Hills, Sutherland Shire, North West Sydney Football and Football South Coast.

When seconds matter

The urgency behind the project is not theoretical. At Doyalson Wyee Football Club, a 70-year-old player survived a sudden on-field cardiac arrest because an AED was available on site. The outcome of that incident – and the many others like it that occur across community sport each year – depends entirely on whether a defibrillator is accessible, charged and registered in the systems that emergency responders rely upon.

Sudden cardiac arrest kills without warning. The survival rate drops by approximately ten percent for every minute without defibrillation. In a community sport setting, where professional medical staff are rarely present, a registered and accessible AED is the difference between a player walking off a pitch and one who does not.

The mapping project addresses a gap that has existed largely unexamined. More than 2,400 defibrillators have been deployed across NSW sports and recreation facilities through the Local Sport Defibrillator Grant Program, with grants of up to $3,000 available to eligible organisations. But a device that exists without being registered in emergency response systems provides significantly less value than one that is accurately mapped and immediately locatable by ambulance crews responding to a call.

By encouraging clubs to complete AED registration surveys, the twelve participating associations are ensuring that the equipment already on their grounds is activated within the broader emergency infrastructure – translating a physical asset into a functional one.

Regional communities and the equity of safety

The project’s expansion of the #HeartHealthMatters Program, which brings CPR and AED familiarisation training to sporting organisations with a particular focus on regional areas, addresses a dimension of safety preparedness that often receives less attention than equipment access alone.

Knowing a defibrillator exists on site is insufficient if the people present during an emergency do not know how to use it. Regional clubs, which frequently operate with smaller volunteer bases and less access to formal training programs, face a compounded risk – less equipment, less training, and longer ambulance response times due to geography. The program’s regional focus acknowledges that safety infrastructure, like sporting infrastructure more broadly, is not evenly distributed.

The data gathered through the mapping project will also guide future investment decisions, identifying facilities that still lack AEDs and providing the evidence base for targeted grant funding to address those gaps.

Football associations that have already contributed AED data have demonstrated, in the words of the project’s organisers, strong sector leadership and a shared commitment to safeguarding participants at every level of the game.

For a sport that involves hundreds of thousands of players, officials and volunteers across the state each week, the ambition of the Heartbeat of Sport project is straightforward – that no preventable death occurs on a football ground because the right equipment was not there, or could not be found.

Decision overturned: FIFA World Cup 2026 to return to Federation Square

Following the announcement earlier this week that Federation Square would not return as a live site for this summer’s FIFA World Cup, Football Victoria announced yesterday that the decision has now been overturned.

Widespread support prevails

The football industry moves swiftly. Whether it’s a deadline-day transfer or cut-throat managerial changes, a lot can happen in a short time span.

And this proved true once again in Melbourne this week.

On Wednesday, Melbourne Arts Precinct announced that it will not proceed as a live site during this year’s tournament.

But following widespread backlash to the decision to not use Federation Square as a live site, the initial verdict will no longer go ahead.

“In the past 24 hours, Victorians demonstrated just how important our national teams are to the fabric of our community,” said Football Victoria CEO, Dan Birrell, via press release.

Furthermore, Birrell highlighted that support for a swift overturn also came from those outside the football landscape.

“The response extended far beyond football participants and supporters, reflecting the wider community’s recognition of the signficance of the tournament and the role these moments play in bringing people together.”

 

Community comes first

Having Federation Square as a live site during this year’s World Cup ensures that Melburnians wanting to back the Socceroos, can do so as one unit.

But even those who won’t be cheering for Australia, and will instead be adorning another nation’s colours, will still be able to unite and show their pride.

This is what live football is all about.

A variety of communities and nationalities which – despite supporting opposing sides – can come together under a shared love of the game. As Birrell continued to explain, this is a fundamental part of why the decision to overturn bares such importance.

“Football is a game that transcends age, background, language and culture.”

“It brings people together from all walks of life and creates moments of connection that are incredibly powerful, particularly uring global tournaments like the FIFA World Cup.”

The Socceroos will kick off their World Cup campaign against Turkey on June 14.

 

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