NWSL Expands Global Reach with New Broadcast Deals

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NWSL TV rights deal
Image credit: NWSL website

The National Women’s Soccer League (NWSL) has announced a series of new international media partnerships, significantly expanding its global reach ahead of the 2025 season. With coverage spanning over 130 countries, the new deals ensure broader access to live matches and highlights across key international markets.

Expanded Coverage Across Continents

ESPN has secured exclusive rights in Mexico, Central America, South America, Brazil, the Caribbean, the Netherlands, and Sub-Saharan Africa.

Disney+ Nordics will provide live coverage of two matches per week along with highlight packages.

In the UK, TNT Sports will air two exclusive matches weekly, while Canadian broadcaster TSN will show one game per week, with additional matches available on TSN+.

Brazil’s Canal GOAT and Latin America’s TV Azteca will each carry up to two matches per week.

Meanwhile, Dubai TV has obtained exclusive broadcasting rights for two matches per week.

For Australian audiences, Optus Sport has acquired exclusive rights to all NWSL matches and highlight packages, ensuring full coverage for fans across the country.

Global Streaming and Accessibility

NWSL+ remains a key component of the league’s international streaming strategy. Launched in 2024, the free direct-to-consumer platform will continue to provide non-exclusive matches, highlights, replays, and team content for viewers outside the United States via Apple TV, Fire TV, and Roku TV.

In the U.S., more than 160 matches will be available across national broadcasters, including CBS, ESPN, Prime Video, and ION, while the remaining fixtures will be streamed for free on NWSL+.

NWSL Senior Vice President of Broadcast Brian Gordon spoke on the importance of securing multiple international deals at once.

“The NWSL is home to an incredible roster of world-class talent, including many of the game’s top international stars,” he said in a press release.

“As the global reach of our sport continues to expand, we remain committed to making our matches more accessible, connecting fans everywhere with their favourite teams and players.”

A Boost for Australian Football Fans

This expanded coverage is a major win for Australian football fans, providing unprecedented access to one of the world’s premier women’s football leagues.

With Optus Sport securing exclusive rights, fans can follow top-tier women’s football with ease, further enhancing the growing popularity of the sport and league in Australia.

This move not only strengthens the global presence of the NWSL but also supports the continued growth of women’s football down under.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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