Northern NSW Football locks in new CEO and Board Chair for 2023

Liam Watson
Northern NSW AGM
Image via PxHere

Northern NSW Football confirmed two changes to their organisation, with a new Chief Executive Officer (CEO) and Chair of their Board to kick-start 2023.

The first of their announcements came when they named Mike Parsons as the Chair of the Northern NSW Football Board, as part of their Annual General Meeting in December.

Parsons arrives with plenty of experience, having spent 15 years at Football Mid North Coast as Chairman of their Board before joining Northern NSW Football.

Joining Parsons is Mark Trenter (Deputy Chair), Lisa Evans, Lauren Edwards, Paul Sandilands and David Willoughby.

“We wish to thank the members of Northern NSW Football for their vote of confidence,” Parsons said via press release.

The new-look Northern NSW Football Board will come together to commence planning for season 2023, future structure and direction of football within northern NSW.

“At this stage it is business as usual, we have excellent staff within Northern NSW Football and much of the planning for 2023 is complete,” Parsons added in his statement.

Towards the end of last month, Northern NSW Football revealed Peter Haynes as their interim CEO.

Following the departure of former CEO David Eland, Haynes has filled the shoes of leading the state federation.

Haynes is well qualified having served as NNSWF’s Head of Football Development for the last four years following a 10-year stint as NNSWF’s Community Football Manager.

Haynes has directed NNSWF’s Community Football and Player Development functions towards achieving the governing body’s strategic goals and priorities.

“NNSWF has obviously gone through a period of change so it is now about steadying the ship until a permanent appointment is made,” he said via press release.

“I am extremely proud to lead the organisation while adhering to its values and delivering what is best for football. There are huge opportunities on the horizon so it is about maximising that time between now and the new season.”

Among their priorities for the new year, Northern NSW will plan and deliver solutions for grassroots, premier football and development pathways.

A dynamic NPL structure and emphasis on junior development programs will be key for the region to grow further.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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