Melbourne Victory elevates Jones Engineering to Premier Partner

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Image credit: Melbourne Victory website

Melbourne Victory has confirmed G.T. & J.A. Jones Engineering as a Premier Partner of the club for the 2024/25 season.

The premier collaboration develops off of Jones Engineering’s supporting partnership with Victory during their 2023/24 final series and grand final appearance.

This latest alliance is particularly special for Melbourne Victory, as Jones Engineering will not only support the club, but also club legend Leigh Broxham in his recently created club ambassadorial role.

Broxham achieved 18 years of service with Melbourne Victory, becoming the club’s most capped player of all time as he helped guide the team to four Championships, three Premierships and two Australia Cups.

Through the collaboration, Jones Engineering will become an Official Ambassador Partner of Melbourne Victory and will have their branding appear on Broxham’s Club Polo.

Additionally, Jones Engineering will also become a player sponsor of Olyroo Ryan Teague and women’s victory medalist Rachel Lowe.

Melbourne Victory Managing Director, Caroline Carnegie expressed her excitement for the deal.

“We are thrilled to keep Jones Engineering as part of the Melbourne Victory family and as an Official Premier Partner for the 2024/25 season,” she said via press release.

“Their deep ties to the Club, starting as supporters and members, then evolving to player sponsors, and now as premier partners, make this collaboration truly special.

“Their support for Leigh Broxham’s ambassadorial role underpins their commitment to celebrating legacy and leadership, both values that are fundamental to Melbourne Victory.”

Jones Engineering Manager, Mark Jones shared similar attitudes.

“As long-time Melbourne Victory members and fans, we’re thrilled to become an Official Partner of the Club. To transition from passionate supporters to proud Premier Partners is a true honour,” he said via press release.

“Partnering with Leigh Broxham, a Victory legend whose loyalty and resilience epitomise the Club’s values, is a privilege for our family-run Melbourne business. Supporting Broxy’s continued service reflects our shared commitment to longevity and success.”

Jones Engineering is an engineering organisation with over 45 years of experience, delivering high quality repairs and services to industrial clients.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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