Melbourne Victory and Maple Living extend collaboration

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Melbourne Victory
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Melbourne Victory has confirmed that Maple Living will continue to be a premier partner for the upcoming season.

Based out in Westmeadows, Maple Living has grown to be one of Australia’s premier home builders and has worked with Melbourne Victory since 2022.

Now entering their fourth season of the partnership, the construction business will become a significant part of enhancing the A-League Men’s match day, delivering the new Maple Living Pitchside Experience.

This exclusive package allows fans to be truly immersed in the match-day experience and the benefits include:

  • Sitting on the pitch behind the Melbourne Victory coaches’ bench
  • Food and beverages served pitch side
  • A group photo opportunity on the pitch and a chance to meet the team
  • Access to seats for a round of your choice
  • Toblerone branding around low pitch side seats
  • Your own dedicated Melbourne Victory host
  • Opportunities to enjoy the unique and exclusive view from the Players’ Tunnel

In addition, this extended partnership will see Maple Living featured on LED and printed ground signage at AAMI Park as well as assisting in corporate hospitality and networking events.

Caroline Carnegie, Melbourne Victory Managing Director, said about the extended partnership:

“We’re incredibly pleased to have Maple Living back as a Premier Partner for the upcoming season,” she said in a media release on Melbourne Victory’s website.

“Our relationship started in early 2022 and has continued to grow ever since. This season, Maple Living will be on the sidelines at AAMI Park with the Maple Living Pitchside Experience that will bring fans closer to the game than ever before.”

Anthony Wardan, Maple Living Director, said he is excited to continue working with clubs and offer Victory fans a unique experience:

“At Maple Living, we’re thrilled to continue our strong partnership with Melbourne Victory,” he said in a media release on Melbourne Victory’s website.

“This collaboration has been an incredible journey, and we’re excited to provide fans with a truly priceless experience through the new Maple Living Pitchside Experience. We look forward to this year’s partnership and beyond.”

Melbourne Victory fans will be able to experience the Maple Living Pitchside Experience this coming season, for more information visit the club’s website.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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