Major League Soccer and The Home Depot building the game together

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MLS and The Home Depot
Image credit: sockagphoto / Shutterstock.com

The Home Depot, a renowned retailer of home improvement products, and Major League Soccer (MLS) recently announced the extension of their multi-year partnership.

This renewed collaboration comes at an important time, as Major League Soccer prepares for its 28th season, the highly anticipated 2023 Leagues Cup, and the historic 2026 FIFA World Cup hosted on North American soil.

A shared commitment to attracting new fan bases in North America is reflected in the renewed partnership between Major League Soccer and The Home Depot. By leveraging MLS’s growing popularity and The Home Depot’s extensive customer base through engaging marketing initiatives and activations.

MLS EVP of Partnership Marketing, Jen Cramer spoke about the partnership via press release:

“The Home Depot continues to be an invaluable ally and Major League Soccer couldn’t be prouder to announce an extension of our partnership,” she said.

“The Home Depot’s longtime commitment to the sport has always allowed fans to engage with MLS through unique experiences and activations. We look forward to collaborating with The Home Depot for many years in connecting with consumers and soccer fans on a deeper level.”

In the process of addressing the gap between sports and home improvement, this partnership aims to give fans unique experiences that communicate to their interests off the field and recognises the potential of soccer to bring communities and people together through their shared passion for the game.

Senior Manager of Sports Marketing at The Home Depot, Heather Dade-Themelis, added via press release:

“The Home Depot is extremely proud to extend our partnership with Major League Soccer and continue to grow together, as we have for the last 15 years.

“As we witness this 28th season of MLS, we remain committed to the future of soccer in North America, and we are excited to show our support to its amazing fans and our loyal customers.”

Soccer’s development in North America has reached an exciting new turning point with the extension of the multi-year partnership between MLS and The Home Depot.

Soccer in North America will be shaped in the future by combining new fan segments, improving the fan experience, and capitalising on the excitement of upcoming events like the 2023 Leagues Cup and 2026 FIFA World Cup.

Leading brands like The Home Depot will continue to support and collaborate with soccer in North America in these ways.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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