Liverpool welcomes official chocolate partner

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Liverpool have signed a three-year deal with Cadbury which sees the world’s largest chocolate brand become the club’s first official global chocolate partner.

Cadbury has given out 50,000 limited edition champions Dairy Milk bars to Liverpool fans to celebrate the launch of the partnership.

Cadbury will also be raising money for the LFC Foundation’s Virtual Employability Programme. The programme was created in May 2020 to help people who had lost their jobs as a result of the COVID-19 pandemic.

The programme aims to improve participants employability prospects. The employability support service offers CV and cover letter support, interview practice and job insight.

“LFC and Cadbury are both passionate about the importance of community, so this is a great opportunity to build on those common values and help those whose employment has been impacted by the pandemic into new roles,” Commercial Director at Liverpool FC, Matt Scammell said about the new partnership.

“Cadbury has a long history of generosity and we’re excited to be partnering with them, celebrating traditions and culture whilst uniting people in a new way.”

Official Liverpool stores will sell limited edition champions chocolate bars – all proceeds go towards the LFC Foundation to support the Virtual Employability Programme.

“We are very proud to be working with Liverpool FC in this way. It is a brand that truly embodies the Cadbury mentality of working together to help others,” Global Brand Director at Cadbury, Samantha Greenwood said in a statement.

Last week, Chelsea also signed a deal with Cadbury to become the blues’ official chocolate partner.

“At Chelsea we pride ourselves on partnering with some of the world’s leading companies and are therefore delighted to be announcing our new partnership with Cadbury,” Chelsea Chief Executive, Guy Laurence said.

“We look forward to working closely with Cadbury as they seek to reward and engage our global fanbase, whilst also giving back to the local community through their support of the Chelsea Foundation’s initiatives.”

Via the partnership Cadbury will support the Chelsea Foundation’s Edge of the Box Club and aims to provide skills, knowledge and connections to small businesses and entrepreneurs.

Competitions will also be run with Cadbury and Chelsea to offer prizes – match tickets and hospitality experiences will be given out as a part of Cadbury’s Match and Win promotion.

Liverpool and Chelsea return to action this weekend when the 2020/21 English Premier League starts on September 12.

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Football NSW calls on clubs to Make It Red for Heart Health Round

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Image Credit: Shutterstock

Football NSW is calling on clubs and associations across the state to register for the 2026 Make It Red campaign, joining a national awareness movement aimed at reducing heart-related deaths on sporting grounds ahead of Heart Health Round on the weekend of June 5 to 7.

The campaign, developed by the Heartbeat of Football Foundation, asks sporting clubs to wear red, raise funds and build awareness around heart disease and sudden cardiac arrest, which is the leading single cause of disease burden and death in Australia for both men and women, and one that health authorities say is largely preventable through modifiable risk factors.

The call to action comes as the Foundation continues its work to map and register Automated External Defibrillators across NSW sporting facilities, a project that has already engaged twelve football associations and fed data into both the NSW Ambulance GoodSAM registry and NSW Health’s public AED map. The availability of a functioning, registered AED on site is among the most significant determinants of survival following sudden cardiac arrest, with survival rates declining sharply for every minute without defibrillation.

Football NSW is encouraging clubs to engage with the campaign across three areas. Clubs can register for the Make It Red campaign to help fund research, education and prevention programs. Participants, particularly those aged over 35, are encouraged to seek a free heart health screening test from their local GP or enquire about hosting a Heartbeat of Football testing day. Clubs are also urged to ensure their grounds have active, accessible AEDs in place, with guidance available through Football NSW’s Rescue Ready Guide.

The Make It Red campaign runs from June 5 to July 12, with Heart Health Round taking place across the opening weekend. Clubs can register and access participation resources at makeitred.org.

Community Spirit Shines on AFC Grassroots Football Day 2026

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Image credit: Football Australia

This week, Football Australia (FA) celebrated AFC Grassroots Football Day 2026, championing the people and communities who continue to hold up a safe, inclusive and supportive environment in the football landscape.

‘For all, for life’

In collaboration with Football NSW, Canterbury Football Association and community club, Balmain & District Football Club, the day reflected the very best of what football provides.

The event brought in participants of all ages – from 4-74 years-old – and reached a total of 400 people. Girls-only programs, all-abilities sessions and over-age football ensured all were catered for.

Such a diverse range of participants builds on a wider drive during FIFA World Football Week, which seeks to promote the sport not just as the dazzling lights of 100,000-seater stadiums, but as a way to foster community spirit and social development.

Furthermore, FA support through its Club Changer program was a welcome addition to the action, emphasising the organisation’s commitment to nurture a real love for the game across communities in Australia.

“Through Club Changer we support our clubs to provide a safe, fun and enjoyable environment where everyone is welcome; whether that be as a player, volunteer, referee or supporter,” explained National Program Manager Club Development at FA, Grace Lambourne.

“Everyone should feel they belong and are welcome to play, stay, and love the game.”

 

A welcome celebration

While the upcoming FIFA World Cup will no doubt inspire millions of future Socceroos and Matildas, events like the AFC Grassroots Football Day represent something beyond just inspiration.

It is a platform. An opportunity to express a love for football and to connect with others while doing so.

And connections between the professional and grassroots game is more important than ever if Australia is to nurture the next generation of talent.

This is particularly clear in the rise of women’s football across the nation. Since the FIFA Women’s World Cup, female participation rose by 32%, and registrations for the MiniTillies Program skyrocketed from 264 in 2023, to 1223 in 2024.

The professionals spark passion. But communities turn that passion into playing time.

That is why celebrating grassroots football – and the volunteers and families who sustain it – is a vital part of Australia’s football future. Together, FA and the AFC are creating strong foundations built on positivity, engagement, and inclusivity for all with a love for the beautiful game.

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