JFA creates new coaching licenses for female coaches

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The Japan Football Association (JFA) has announced plans to create an Associate-Pro (A-Pro) Licence Coaching Course to produce more female coaches.

Japan is set to introduce the WE League, a new women’s football league in 2021 – the A-Pro license and course has been created to see women become coaches at WE League clubs.

The JFA said that the league will be the foundation for growth of women’s football in Japan.

“This project was launched with the intention to reignite the popularity of women’s football in Japan ahead of the kick-off of the WE League. Football’s player population has currently hit the ceiling in Japan, but women’s football still has great potential for growth,” Vice Technical Director of the JFA Technical Committee, Ono Takeshi said.

“With the growth of our football family, more families will talk about football and attend more football matches, and that is the future we are envisioning. By making football part of our culture, we strongly believe that we can heighten the overall level of football in Japan.”

The course will involve both lectures and practical components. International opportunities such as training courses and language classes will also be held, with the hope that participants will be able to work overseas after the completion of the course.

“The ‘Nadeshiko Vision’ is a principle that is set to heighten the overall level of women’s football in Japan. In 2015, part of the article was amended from ‘everyone involved in women’s football’ to ‘everyone involved in Japanese football’,” Chair of JFA Women’s Committee, Imai Junko said.

“The development of women’s football cannot be accomplished without the support of the entire Japanese football community, and the development of women’s football will certainly contribute to raise the overall level of football in Japan.

“The participation of female coaches must be promoted at licensing programmes of all levels, and the support from technical committees and women’s committees from each prefectural FA is essential. We will provide our utmost efforts to achieve optimal and sustainable results (through the kick-off of the WE League and the A-Pro licence project).”

The WE League will become the top level of women’s football in Japan from autumn 2021. The new competition takes the place of the current Nadeshiko League and will feature between six to 10 teams.

The league’s name comes from the acronym for ‘women’s empowerment’ and is Japan’s first professional women’s football league.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Image Credit: Shutterstock

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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