Immersiv.io: Redefining Live Sports Viewing with AR

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Image credit: Immersiv.io

Founded in 2016 in Paris by Emmanuelle Roger (CEO) and Stéphane Guerin (CTO), Immersiv.io has become a global leader in Augmented Reality (AR) sports technology.

With a vision to revolutionise fan engagement, the company combines computer vision, machine learning, and AR to create immersive, interactive experiences for sports audiences worldwide.

Now operating on an international scale, the company collaborates with major leagues and sports brands like the Bundesliga, redefining the way audiences interact with the game.

Immersiv.io Revolutionises Live Sports Viewing with AR Technology

A New Era of Sports entertainment

Immersiv.io is transforming how fans experience live sports, bringing a new level of interactivity through Spatial Computing and augmented reality (AR).

By integrating ultra-live data and immersive visuals, their AR-powered solution, Arise, enhances engagement and offers personalised experiences like never before.

Immersiv.io’s award-winning platform, Arise, is one of many new-age sports technologies that are destined to completely transform the viewing experience and shift away from the traditional TV viewing experience.

With a 75% engagement rate, Immersiv.io’s technology is redefining fan participation, letting audiences take control of the live action in ways that were previously unimaginable.

Interactive Sports Viewing with AR

The Arise system provides real-time insights and contextual overlays, ensuring fans are more connected to the game than ever before. Key features include:

  • On-Top Video Insights – Interactive statistics and insights displayed directly on the live video feed.
  • 3D Companion Experience – In-depth game analysis through a dynamic 3D representation of key plays.
  • In-Arena Overlays – Real-time game data overlaid onto the actual pitch for an enhanced live stadium experience.

This innovative approach allows fans to access and interact with crucial match data in real-time, providing a more immersive and engaging experience whether watching at home, in a stadium, or on the go.

Proven Success Across Multiple Sports

Immersiv.io’s AR technology has already been deployed across various sporting leagues and competitions, enhancing the way fans consume live sports. Partnering with major AR tech providers, the system is compatible with leading devices, including Apple Vision Pro, Meta Quest, Magic Leap, and Snapchat AR.

Industry Leaders Praise ARISE

Sports executives have recognised the impact of Immersiv.io’s technology:

“We want to give fans the possibility to gain knowledge and better experience the football game.”
— Andreas Heyden, ex-CEO DFL Digital Sports GmbH

“Our customers were impressed with the app—it gave them a new dimension and more engaging way to watch football. This data-driven viewing approach allows them to better understand the game than ever before.”
— Andy Kwong, VP Sports Content Dev, PCCW Media Limited

Maximising Digital ROI for Clubs & Broadcasters

Beyond fan engagement, Arise offers significant commercial benefits for teams, leagues, and broadcasters:

Strengthening Audience Growth – Boost sign-ups and subscriptions with personalised content and data-driven analytics.
Expanding Revenue Streams – Unlock new sponsorship and advertising opportunities with interactive brand placements.
White-Label Integration – Fully customisable to fit a brand’s identity, with seamless SDK-based integration into existing platforms or as a standalone app.

How this would transform Australian football viewing experiences

Immersiv.io’s AR technology could transform Australian football’s viewing experience, making matches more engaging and interactive.

At the moment on Paramount+, viewers are subject to a broadcast with very limited graphics, statistics and technology which can potentially lure in a more engaged audience.

This innovation could attract younger audiences, boost broadcast value, and create new revenue streams through sponsorships and premium fan experiences.

By modernising how football is consumed, AR technology could help grow the sport’s popularity and increase its commercial appeal in Australia.

Conclusion

As AR technology continues to evolve, Immersiv.io is at the forefront of revolutionising the way sports are watched, experienced, and monetised. By merging live data with immersive technology, they are paving the way for the next generation of sports entertainment.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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