Genius Sports teams up with iSpot to power FANHub metrics

Avatar
Image credit: Genius Sport

Genius Sports, the tech and data company that brings together sports, betting, and media companies, has confirmed a new strategic alliance with TV measurement experts iSpot.

Through this agreement, Genius Sports will gain access to iSpot’s powerful measurement tools, helping them track and verify how video ads perform across a range from traditional TV to popular streaming apps from wherever people are watching.

With this, Genius Sports clients can have the ability to identify audiences across platforms and gain metrics on the ROI as well as the influence of their media strategies on consumer behaviour.

Genius Sports Chief Revenue Officer, Josh Linforth, underlines how the new partnership with iSpot will guide brands to have a much clearer idea and to measure the impact of their campaigns across today’s multi-platform sports landscape.

“This partnership with iSpot represents a significant advancement in our ability to deliver measurable value to brands in sports. By integrating iSpot’s industry-leading measurement capabilities into FANHub, we enable our clients to understand the true impact of their campaigns across the fragmented sports viewing landscape. In an era where fans engage with content across multiple screens and platforms, this unified view of performance and outcomes will transform how brands optimize their sports-adjacent investments,” he said via press release.

iSpot’s VP of Business Development, Emily Wood, expressed excitement about signing a mutual deal with Genius Sports to help marketers tap into the valuable opportunities presented by loyal sports fans across streaming and digital platforms.

“We’re thrilled to partner with Genius Sports in order to help the broader media marketplace capitalize on the clear opportunity that exists with what are often loyal fans. Sports programming alongside the growth in sports books have unlocked a great deal of value for marketers over streaming and digital channels, and one of iSpot’s key missions is to help brands unlock and harness that value,” she said via press release.

Building on over 20 years of expertise and strong connections with more than 700 organisations, including having a solid presence in the global football industry, Genius Sports introduced FANHub last year. It is a simple, all-in-one platform bringing together programmatic and social media campaigns in one place for brands, agencies, leagues, and teams.

Previous ArticleNext Article

Football NSW calls on clubs to Make It Red for Heart Health Round

Avatar
Image Credit: Shutterstock

Football NSW is calling on clubs and associations across the state to register for the 2026 Make It Red campaign, joining a national awareness movement aimed at reducing heart-related deaths on sporting grounds ahead of Heart Health Round on the weekend of June 5 to 7.

The campaign, developed by the Heartbeat of Football Foundation, asks sporting clubs to wear red, raise funds and build awareness around heart disease and sudden cardiac arrest, which is the leading single cause of disease burden and death in Australia for both men and women, and one that health authorities say is largely preventable through modifiable risk factors.

The call to action comes as the Foundation continues its work to map and register Automated External Defibrillators across NSW sporting facilities, a project that has already engaged twelve football associations and fed data into both the NSW Ambulance GoodSAM registry and NSW Health’s public AED map. The availability of a functioning, registered AED on site is among the most significant determinants of survival following sudden cardiac arrest, with survival rates declining sharply for every minute without defibrillation.

Football NSW is encouraging clubs to engage with the campaign across three areas. Clubs can register for the Make It Red campaign to help fund research, education and prevention programs. Participants, particularly those aged over 35, are encouraged to seek a free heart health screening test from their local GP or enquire about hosting a Heartbeat of Football testing day. Clubs are also urged to ensure their grounds have active, accessible AEDs in place, with guidance available through Football NSW’s Rescue Ready Guide.

The Make It Red campaign runs from June 5 to July 12, with Heart Health Round taking place across the opening weekend. Clubs can register and access participation resources at makeitred.org.

Community Spirit Shines on AFC Grassroots Football Day 2026

Avatar
Image credit: Football Australia

This week, Football Australia (FA) celebrated AFC Grassroots Football Day 2026, championing the people and communities who continue to hold up a safe, inclusive and supportive environment in the football landscape.

‘For all, for life’

In collaboration with Football NSW, Canterbury Football Association and community club, Balmain & District Football Club, the day reflected the very best of what football provides.

The event brought in participants of all ages – from 4-74 years-old – and reached a total of 400 people. Girls-only programs, all-abilities sessions and over-age football ensured all were catered for.

Such a diverse range of participants builds on a wider drive during FIFA World Football Week, which seeks to promote the sport not just as the dazzling lights of 100,000-seater stadiums, but as a way to foster community spirit and social development.

Furthermore, FA support through its Club Changer program was a welcome addition to the action, emphasising the organisation’s commitment to nurture a real love for the game across communities in Australia.

“Through Club Changer we support our clubs to provide a safe, fun and enjoyable environment where everyone is welcome; whether that be as a player, volunteer, referee or supporter,” explained National Program Manager Club Development at FA, Grace Lambourne.

“Everyone should feel they belong and are welcome to play, stay, and love the game.”

 

A welcome celebration

While the upcoming FIFA World Cup will no doubt inspire millions of future Socceroos and Matildas, events like the AFC Grassroots Football Day represent something beyond just inspiration.

It is a platform. An opportunity to express a love for football and to connect with others while doing so.

And connections between the professional and grassroots game is more important than ever if Australia is to nurture the next generation of talent.

This is particularly clear in the rise of women’s football across the nation. Since the FIFA Women’s World Cup, female participation rose by 32%, and registrations for the MiniTillies Program skyrocketed from 264 in 2023, to 1223 in 2024.

The professionals spark passion. But communities turn that passion into playing time.

That is why celebrating grassroots football – and the volunteers and families who sustain it – is a vital part of Australia’s football future. Together, FA and the AFC are creating strong foundations built on positivity, engagement, and inclusivity for all with a love for the beautiful game.

Most Popular Topics

Editor Picks

Send this to a friend