Football Queensland’s Services Guide to shape future

Football Queensland (FQ) have signalled their intent to help football reach its lofty potential in the state with the release of the 2021 Services Guide – Investing in the Future of Football.

The announcement marks another significant step being taken by FQ in the pursuit of assuring a positive future for the game in line with Football Australia’s own initiatives to unlock the potential of Australian football. The guide is divided into FQ’s four key Strategic Pillars – Participation, Infrastructure, Clubs & Community and Leadership & People.

By building on the solid precedent set by recent years, FQ is aiming to deliver on a number of critical key targets from this year onwards. Specifically, FQ is seeking to build their participation base to 90,000, including 22,500 female participants alongside 8,820 registered coaches and 2,200 referees.

Notably, FQ have identified women and girls as the future of football in the state. With a surge of focus on the development of the women’s game, particularly with the 2023 Women’s World Cup right around the corner, FQ want to transform interest into active involvement. FQ’s concerted effort to grow women’s football is illustrated in the guide through their establishment of female-only coaching & referee courses, alongside the employment of a full-time Participation Manager to work specifically within the women and girls space.

Additionally, FQ has pledged to provide increased support for all forms of the game, including all abilities football, futsal, Indigenous football, masters football and summer football, as well as promote an inclusive space to people from all cultural backgrounds.

FQ’s strengthening of its programs and competitions is seen by the state’s governing football body as essential to creating a connected pathway to provide ambitious players with a clear view of the top. A stronger focus on assuring access for young male and female talent to the Australian footballing pyramid aligns with Australian football’s collective desire to build up the talented pool of youth available, ultimately allowing for Queensland’s footballing youth to thrive.

Following on from the release of the ‘Strategic Infrastructure Plan 2020-2024’ document in September of last year, FQ have reiterated their desire to build self-sufficiency within Queensland’s football infrastructure with the ‘Investing in the Future of Football’ guide. This reinforces that FQ are working towards the securement of a Queensland Government football infrastructure fund equating to $60 million over four years, thereby placing an clear emphasis on ensuring the expansion of football state-wide.

Moreover, the Kappa Festival of Football marks a clear effort by FQ to put a spotlight on the budding male and female talent coming through. The tournament will see NSW’s Men’s and Women’s teams featuring alongside Brisbane Roar’s A-League and Westfield W-League sides pitted against the very best that Queensland football has to offer. The inaugural 2020 edition was a huge success and was deemed as being massively beneficial to the process of scouting and recruiting young talent.

FQ’s dedication to a shared services model in its running of the game has been a fruitful initiative, particularly in extending practical support for football participants, officials, staff, volunteers and fans across the entire state. The measure has allowed for the management and administrating of football in Queensland to be proactively run, creating efficiency through the sharing of resources across the finance, competitions, refereeing, digital and marketing departments.

“With 313 clubs and over 180,000 participants, football in Queensland is operating on an enormous scale and the FQ Services Guide demonstrates just how FQ is delivering for its members and unlocking the opportunity in the game, increasing the number of participants, referees and coaches with services, programs, knowledge and support across all areas.” FQ Chief Executive Officer Robert Cavallucci said upon the guide’s release.

“With this structure in place, we can narrow our focus on accomplishing the projects that enable us to unite the game across Queensland, introduce efficiencies that place downward pressure on fees, meaningfully engage with members and provide quality products and services.

“FQ is striving to reach these targets by improving the standard of delivery at all levels and thereby improving the overall experience for our members.

“There is now a greater emphasis than ever on bringing communities together by developing community club capabilities and, crucially, on creating the efficiencies needed to make football more accessible.

“We are finding fresh ways to bring our vision to life through initiatives such as the shared services model, making managing and administering football across the state easier and more efficient.”

To view the full copy of FQ’s 2021 Services Guide – Investing in the Future of Football, you can find it here.

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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