Football Australia acknowledges successful FIFA Women’s World Cup to date as records are broken

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Image credit: Mathias Bergeld

Last Thursday, Football Australia honoured the end of an extraordinary group stage of the FIFA Women’s World Cup Australia and New Zealand 2023, having established a level of excellence in setting new standards and displaying the organisation’s pivotal role in co-hosting a significant event and strengthen women’s football in Australia and beyond.

The outstanding success of the World Cup up to this point is further evidence for the well-thought-out projects handled by Football Australia to magnify the brand of the CommBank Matildas, by elevating them to an equal status with the Subway Socceroos.

Some of the highlights that have stood out in the group stage of the tournament observed record-breaking numbers such as fan’s attendance at games in extraordinary numbers with over 1.7 million ticket sales.

In terms of broadcast, the Seven network announced their coverage of the FIFA Women’s World Cup 2023 had got up to 8.02 million viewers plus 1.14 million on their streaming platform, as well as the victory for the Matildas over Canada in the last group stage game was the most watched program on the Seven network with a reach of over 5.32 million.

Football Australia CEO James Johnson stated via press release:

“This FIFA Women’s World Cup has been a milestone for Football Australia and for women’s football in our country, the success of the tournament so far shines a spotlight on the transformative power of the FIFA Women’s World Cup and football’s ability to unite and inspire beyond borders,” he said.

“This is why we have invested in women’s football and made a firm commitment to support and promote the women’s game by bringing the FIFA Women’s World Cup to Australia, we are overwhelmed with the profound impact of the tournament so far.”

After an impressive victory against Denmark in the Round of 16, the next Matildas game will be in the quarterfinals against France on Saturday at 5pm at Suncorp Stadium.

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Victory unites with Roasting Warehouse in culture-led partnership

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The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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