FIFPRO Asia/Oceania teams up with Areto to combat online abuse

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With the 2026 AFC Women’s Asian Cup kicking off this week, Areto and FIFPRO’s partnership will look to protect competing players from online abuse and harmful behaviour.

First line of defence

All 12 teams competing in the tournament and its players will have access to Areto, a trusted platform which helps to stop hateful and absuive online content.

The platform, driven by AI to ensure thorough and efficient performance, automatically detects and removes content deemed harmful. This ensures that players and teams stay protected before abusive comments can make it onto social media. Areto is, in this way, the first line of defence for all women athletes playing in the tournament.

“Our role is to ensure players are supported not only on the pitch, but in every aspect of their professional lives, whether that is from integrity threats, online abuse, or promoting positive mental health… so they can perform at their best,” said Secretary General of FIFPRO Asia/Oceania, Shoko Tsuji.

Furthermore, as online abuse disproportionately impacts women in sport, this partnership is an absolute necessity to ensure that football remains a sport for all to enjoy and compete.

Reducing risks while exposure increases

Founded and Chief Product Officer at Areto, Jacqueline Comer, outlined the importance of having a platform like Areto in women’s sports.

“Women athletes shouldn’t have to face online abuse while preparing to perform at the highest level, but we know they do, and we know its more targeted, more personal and more violent,” Comer explained.

“Our platform actively helps reduce and remove harmful content, giving players and their support teams the insight and tools they need to focus on the game – not the abuse.”

Focusing on the game, and not the abuse, is exactly why Areto is so vital. Ultimately, as the tournament stands as a potential springboard for the women’s game in Australia, it is essential that the matches and players are at the forefront.

 

Joining the movement

Areto is one of several platforms aligning their products with the support and growth of women’s football. In December 2025, the Cook Islands Football Association (CIFA) adopted Respondology ahead of the FIFA Women’s World Cup Qualifiers, helping to automatically hide 6% of all comments during the first round.

Furthermore, with sporting giants like the Denver Broncos, Arsenal and Manchester United all using the AI platform to protect online spaces, the message is clear: there is no room for abuse in the beautiful game.

So, as the CommBank Matildas begin their Asian Cup campaign, this partnership is a reminder that the game is for all to enjoy and participate in – and Areto will ensure it remains so.

 

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Victory unites with Roasting Warehouse in culture-led partnership

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The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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