FFA partners with Australian Red Cross

Football Federation Australia (FFA) has announced a partnership with the Australian Red Cross to support those who are most vulnerable to the COVID-19 pandemic across Australia.

FFA will use its platforms to connect its network and profile to assist the Red Cross in their efforts to respond to the effect the outbreak has had on community wellbeing.

FFA CEO James Johnson said: “We are very glad to be working with Australian Red Cross on this important initiative.

“We will work together connecting people online to share essential tools and tips to give all Australians practical ways to support each other, maintain their wellbeing, and stay safely connected.

“We will ask younger people across our network to promote the importance of practicing social distancing, washing hands and staying at home to help slow the spread of COVID-19.

“Finally, we may, as this situation evolves, be called upon to help Red Cross with critical volunteering gaps in essential services and to scale their response to COVID-19 as necessary. We look forward to contributing to this important work.

“The strength of our game lies in our community and our job will be to provide our participants with a link to the Australian Red Cross to contribute online and in other digital ways to support vulnerable Australians under the guidance of an expert partner in this field. We are delighted that football, in a whole of game effort, can commit this platform to Australian Red Cross and support them in their campaign to help Australians in need.”

“We are fortunate to have some of Australian football’s most respected people supporting this initiative, and we would like to thank Tara Rushton, Lucy Zelic, Mel McLaughlin, Mark Bosnich, Jade North, and Craig Foster for their contributions to date. The initiative also has the support of our State and Territory Member Federations, and I would especially like to acknowledge Football NSW Chairman Anter Isaac and Football Victoria CEO Peter Filopoulos for their contributions,” he said.

Working with the Australian Federal and State Governments, the Australian Red Cross are helping the mental health of those most susceptible to the pandemic.

Australian Red Cross Director of Volunteering Penny Harrison said: “As we all work to flatten the curve, as a community we must look out for each other, and especially those who are most isolated and vulnerable during this unprecedented time.

“Working with FFA means we can tap into the power of football and work with its amazing and diverse community of members and fans to support more Australians who are facing this crisis alone. This is the power of humanity in action.”

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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