FA and Hilton Announce Official Partnership with England Teams

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The FA and Hilton have confirmed a three-year partnership, with Hilton becoming the Official Hotel Partner for the England football teams.

This partnership spans both Wembley Stadium and St. George’s Park, providing Hilton with the opportunity to support both the Three Lions and the Lionesses.

As part of the deal, Hilton will also become the official partner of the England Supporters Travel Club, offering Hilton Honors members exclusive perks on hotel stays when travelling to support the teams, both at home and abroad.

In addition, Hilton will team up with St. George’s Park to promote Hilton St. George’s Park as a prime destination for football fans. The hotel already serves as a home away from home for the England men’s and women’s squads during international camps.

Hilton Honors members will have the chance to turn their hotel stays into tickets for some of 2025’s most in-demand events at Wembley Stadium connected by EE, including sold-out gigs, the Emirates FA Cup and Adobe Women’s FA Cup Finals, and other high-stakes matches.

FA commercial director, James Gray, expressed his enthusiasm for the new partnership with Hilton.

“We are delighted to have Hilton on board as a partner across our England teams, Wembley Stadium connected by EE and St. George’s Park,” he said via press release.

“With our national teams competing for the biggest trophies over the next three years, Hilton can play an important role in supporting our squads on and off the pitch. We are building on a long and successful association with Hilton, especially with our hotel at the national football centre and this agreement will take our relationship to a new level.

“Our England fans and visitors to Wembley will also feel the benefit of the Hilton partnership with the opportunity to enjoy major matches and countless memorable moments.

“Wembley continues to stage some of the biggest domestic and international matches on the planet, and regularly welcomes world-leading music acts to perform sell-out shows under the Arch. We’re delighted Hilton will join us on this journey.”

Vice President of Marketing and Loyalty for EMEA at Hilton, Stijn Bastiaens, highlighted the excitement surrounding the new collaboration with the Football Association.

“At Hilton, we believe that it matters where you stay. From Formula 1, to golf and tennis, Hilton has a long history of providing unforgettable stays to elite sports athletes and teams as they travel across the world,” he said via press release.

“Through this new partnership with the Football Association, we can’t wait to welcome the England teams with our signature hospitality.

“With 2025 set to be a monumental year for music and football at Wembley Stadium, we’re excited to also offer our Hilton Honors members the chance to turn their stays into unrivalled access to some of this year’s most highly coveted events.”

This partnership strengthens Hilton’s commitment to the football community, providing fans and players alike with unforgettable experiences both on and off the pitch.

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Canada Soccer to begin new National Training Centre project

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Backed by the Government of Canada with an investment worth nearly AUD 10 million ($9,826,000), the project aims to establish a world-class facility for athletes, coaches and communities.

Building the sport and community

The investment comes as part of the Build Communities Strong Fund (BCSF), an ambitious program of the Government of Canada which will provide AUD 51 billion ($51 billion) to infrastructure projects over 10 years.

However, the Canada Soccer Training Centre is one key project which will benefit from such substantial investment. But the project isn’t just for future players – it will help boost economic activity and create a facility built for excellence and growth.

“It is about creating a world-class sport facility where athletes can train and represent Canada at their best,” explained Secretary of State (Sport), Honourable Adam van Koeverden, via press release.

“From the playground to the podium, it is projects like this that provide athletes, coaches, local families and communities with vibrant, accessible spaces to fuel participation, connection, and a growing passion for sport.”

President of Canada Soccer, Peter Auguros, further expressed his gratitude for the investment and what it could bring future generations.

“This support reflects a shared belief in the power of sport to strengthen communities and develop the next generation of Canadian talent. We are proud to partner in building infrastructure that will benefit our athletes and help shape the future of the sport in Canada.”

 

Growth gains momentum

With the FIFA World Cup 2026 set to kick off in a few short weeks, Canada Soccer’s plan for a National Training Centre Project is symbolic of long-term vision.

The tournament is not a final flourish, but a stepping stone to accelerated growth.

And this is not a short-term setup.

As President of Concacaf and Vice-Preisdent of FIFA, Victori Montagliani explained, this is a project designed to survive for generations.

“The development of a National Training Centre in Canada represents an important legacy project for the country and it is always a positive sign when our members invest in infrastructure across the region.”

 

Final thoughts

The project, therefore, perfectly aligns a growing buzz for football across the region with intentional investment and ambition.

And although the action must eventually stop on the pitch, Canada Soccer are ensuring that growth continues long after the tournament’s final whistle.

Female Football Week kicks off across Northern NSW

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Female Football Week has officially begun across Northern NSW, with a program of gala days, networking events and awards ceremonies running until Sunday May 17, marking a ten-day celebration that organisers say reflects both the growth of women’s football in the region and the work still required to sustain it.

The national initiative, now a fixture on the football calendar, provides a dedicated period of visibility for female participants across all levels of the game from players, coaches, referees to volunteers, whose contributions have historically received less recognition than their male counterparts.

NNSWF Participation and Women’s Football Officer Serena Carter said the week offered something for everyone connected to women’s football in the region.

“Female Football Week provides a fantastic chance to highlight the dedication and skill of female players, coaches, referees and volunteers across the northern NSW community,” Carter said. “There’s something for everyone to enjoy, from grassroots participants to elite competitors.”

Women’s football in northern NSW spans remote and regional communities where clubs operate on limited resources, alongside more established metropolitan programs with clearer development pathways. Female Football Week creates a moment of shared recognition across that spectrum and acknowledges the role volunteers play, from running the canteen to progressing through the pathway.

Northern NSW Football has recorded some of its strongest participation numbers in women’s and girls’ football in recent seasons, a trend that has placed increasing pressure on clubs and facilities to keep pace. The week’s events offer clubs an opportunity to showcase their commitment to diversity and inclusion at a time when that commitment is being tested by growth.

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