EA Sports sign multi-year deal with UEFA Women’s Football

Alex Bagdasarian01/11/2022 5:55 am01/11/2022

Image provided by UEFA

EA Sports, the leader that develops and publishes sports video games, has signed a multi-year deal to partner with UEFA Women’s Football. It means that the UEFA Women’s Champions League will now feature in the new FIFA 23 in early 2023.

EA Sports will be backing the marketing platform for UEFA’s football program, Together #WePlayStrong which is aimed at influencing into getting more girls and women to play the sport.

The way that EA Sports hope to convince more young females to play football is by the beginning of 2023, it will provide finance for a women’s football internship program with current and new women’s league partner, specifically mapped out to inspire and present confidence for girls from varying backgrounds to participate in the world of football.

FIFA 23 users will have the option early next year to play with clubs including Real Madrid Femenino, Chelsea Women, and Paris Saint-Germain Feminine just to name a few.

UEFA’s Chief of Women’s Football Nadine Kessler said via press release:

“We are delighted that EA Sports has chosen to become a UEFA Women’s Football partner and we are looking forward to working closely over the coming years as they share our ambition to make the women’s game even stronger and take it to new heights.”

SVP Brand EA Sports Andrea Hopelain added via press release:

“EA Sports is at the epicentre of global football fandom and this partnership reinforces our dedication to showcase top talent from across the globe, our unrivalled authenticity, and our commitment to be change-makers of the future of the sport.”

EA Sports presented the ‘Starting XI Fund which is an Accelerator Fund for Women’s Football that is made for the development of the game moving forward. To fast forward the fund, EA Sports has pledged $11 million into a project that will be assimilated for in-game, leagues, clubs and funding for the players to carry on raising the standards for women’s football.

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Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

Declan Chan15/04/2026 6:15 am14/04/2026

Image Credit: Shutterstock

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.