DFL signs international Bundesliga broadcasting deals

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DFL Deutsche Fußball Liga has signed several broadcasting deals in the least week for the Bundesliga to be broadcast internationally.

Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga signed a two year agreement with SKY Mexico to broadcast the Bundesliga and Bundesliga 2 in Mexico.

The deal starts with the 2020/21 season and gives SKY Mexico the rights to broadcast every Bundesliga match as well as the German Supercup.

The subsidiary for DFL Deutsche Fußball Liga also agreed to a deal with OneFootball and Sportfive for matches to be broadcast in Brazil.

OneFootball will broadcast the Bundesliga, Bundesliga 2 and the German Supercup for free via the OneFootball app.

The deal lasts for three seasons, although the DFL still have the option to make one match per matchday available to a linear broadcaster in Brazil.

Global sports business agency Sportfive created the framework for this partnership.

On Friday, the DFL Deutsche Fußball Liga also announced a partnership with FanCode, an Indian sports platform run by Dream Sports.

In a multi-year partnership, FanCode will live stream Bundesliga and German Supercup matches. This is the first time that every Bundesliga game will be available to Indian fans.

“Germany and India share a world-renowned passion for sport and we believe that the fast, high-scoring football of the Bundesliga is the perfect fit for Indian fans,” Bundesliga International CEO Robert Klein said.

“India is one of the largest and fastest markets for digital growth and this innovative opportunity to utilize the FanCode platform was a key factor in our decision making. Together with Dream Sports and their wide-reaching userbase, we hope to create more Bundesliga fans in India than ever before.”

The Bundesliga is expected to reach more than 100 million people through this deal.

“FanCode is committed to bringing depth and breadth to the sports experience in India by promoting a multi-sport culture through digital innovations,” FanCode Co-Founder Yannick Colaco said.

As the exclusive fan destination for Bundesliga, we have an opportunity to bring a new-age experience to Indian sports fans that are tailored to their preferences. As one of the most widely followed football leagues in the world, we are looking forward to engaging and onboarding new and existing Bundesliga football fans on the platform to further build on their fandom quotient.”

FanCode will also offer other coverage of the league such as game highlights, news, live blog commentary and fantasy research resources.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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