Debate on the future of the game is essential to become a football nation

In regards to the conversation around Australian football right now, everything is on the table.

Despite the current times we are experiencing with the coronavirus pandemic, it’s refreshing to hear constructive debate around the future of the game.

Football is a game of opinions, after all. Everyone throws in their two cents, even more so when there are no domestic games to watch or participate in, at a grassroots or professional level.

The range of voices we have heard from in recent weeks, including former Socceroos and Matildas, current administrators, as well as past and present coaches, has given the footballing public a sense of belief that the game will finally focus on football first.

The in-depth discussions and dissections of what a Josip Skoko believes is best for the game, or what a Peter Filopoulos thinks, in such a transparent manner, is something we need more of to be a healthy football nation.

Most of these figures have spoken openly on what they think the new FFA CEO James Johnson must attempt to address, ranging from topics such as player development, junior fees, promotion and relegation and governance structures.

The overall consensus? Despite the last couple of years of largely negative press, if we address the long-standing issues of the game, it will have a positive future.

One of those issues is the disregard that was shown to NSL clubs when the A-League was established, despite all the positives they continued to contribute to the game, including youth development, traditional football culture and much more.

Former Socceroo Gary Cole told this publication recently that he felt “the history of Australian football, for a long time, kicked off in 2004.”

It resonated with me a while after. How could you not agree with Cole, in this case?

I was quite young when the NSL folded; most of my life, all I have known is the A-League.

‘Old soccer’ as Cole called it, was barely referred to and when it was, it had a negative or embarrassing connotation attached to it, during the opening years of the A-League and arguably still does now.

Why was this the case? It’s inexcusable. You can’t tell me now that the game has properly recognised our previous national competition or the clubs involved and the heroes of that era.

Younger generations can’t celebrate legends like Cole who paved the way for the likes of the Tim Cahills and Harry Kewells of the world, if they are not told who they were, who they played for and what they achieved.

Clubs like Cole’s Heidelberg United are central to one of the other pressing debates discussed by those in the game, a national second division.

Ex-Socceroos goalkeeper Mark Schwarzer put forward his plan during a ‘State of Football’ chat with Optus Sport on Sunday, in which he outlined a region-based conference system for a national second division setup.

“It minimises travel costs, but creates a second tier, semi-professional, with a view in the future to lift it up,” he said.

“In Germany for example, the third division is regional. The top two teams, depending on the region, (size of) participation, go into a play-off for eventual promotion.

“Why can’t we create a similar structure?”

Will everyone agree with Schwarzer’s idea for the second division? Absolutely not.

But that’s beside the point. The more these matters are spoken about and debated, the urgency increases for administrators to take all views into account and move forward with plans to implement.

There are those who think some former Socceroos, without any administrative experience, are not best placed to make calls on the future of complex governance decisions within the Australian football system.

That’s a fair enough criticism, but that doesn’t mean their involvement in the discussion of the game’s future, through different online platforms and now FFA’s Starting XI panel, hasn’t already been effective and will continue to be so.

Their influential voices form part of the narrative from all corners of the game who now support a national second division, with a point being reached where no other option will be accepted.

Call me an optimist, despite the game’s governance track record over its history, with James Johnson at the helm, football can finally be its unique self and stand on its own two feet.

There is renewed confidence that decisions will be made in the best interests of the sport, not simply trying to replicate what rival codes do.

In the end however, while discussion and debate around the game’s future is important, it’s the actions that count.

Previous ArticleNext Article

Community Spirit Shines on AFC Grassroots Football Day 2026

This week, Football Australia (FA) celebrated AFC Grassroots Football Day 2026, championing the people and communities who continue to hold up a safe, inclusive and supportive environment in the football landscape.

‘For all, for life’

In collaboration with Football NSW, Canterbury Football Association and community club, Balmain & District Football Club, the day reflected the very best of what football provides.

The event brought in participants of all ages – from 4-74 years-old – and reached a total of 400 people. Girls-only programs, all-abilities sessions and over-age football ensured all were catered for.

Such a diverse range of participants builds on a wider drive during FIFA World Football Week, which seeks to promote the sport not just as the dazzling lights of 100,000-seater stadiums, but as a way to foster community spirit and social development.

Furthermore, FA support through its Club Changer program was a welcome addition to the action, emphasising the organisation’s commitment to nurture a real love for the game across communities in Australia.

“Through Club Changer we support our clubs to provide a safe, fun and enjoyable environment where everyone is welcome; whether that be as a player, volunteer, referee or supporter,” explained National Program Manager Club Development at FA, Grace Lambourne.

“Everyone should feel they belong and are welcome to play, stay, and love the game.”

 

A welcome celebration

While the upcoming FIFA World Cup will no doubt inspire millions of future Socceroos and Matildas, events like the AFC Grassroots Football Day represent something beyond just inspiration.

It is a platform. An opportunity to express a love for football and to connect with others while doing so.

And connections between the professional and grassroots game is more important than ever if Australia is to nurture the next generation of talent.

This is particularly clear in the rise of women’s football across the nation. Since the FIFA Women’s World Cup, female participation rose by 32%, and registrations for the MiniTillies Program skyrocketed from 264 in 2023, to 1223 in 2024.

The professionals spark passion. But communities turn that passion into playing time.

That is why celebrating grassroots football – and the volunteers and families who sustain it – is a vital part of Australia’s football future. Together, FA and the AFC are creating strong foundations built on positivity, engagement, and inclusivity for all with a love for the beautiful game.

FA partners with Coca-Cola ahead of FIFA World Cup 2026

The two-year partnership will place the global soft-drink giants as the Official Supplier for Australia’s Men’s and Women’s senior national teams.

 

Global partner, global stage

As the Socceroos look to deliver performances on the pitch at this summer’s tournament, it is a move off the pitch which will capture the imagination of fans across the country.

Football Australia announced an exciting deal with Coca-Cola, designed to align the global reach of football – and of the brand itself – to unite and engage fans this summer as well as during the FIFA Women’s World Cup 2027.

Thus, through national campaigns featuring prize draws and the chance to access various rewards, Coca-Cola will help to drive passion and interest in upcoming major tournaments.

“This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country,” explained FA CEO, Martin Kugeler, via press release.

“The upcoming FIFA World Cup 2026 represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences.”

Furthermore, with the FIFA Women’s World Cup 2027 also set to enjoy similar campaigns by Coca-Cola, the partnership’s impact and reach will extend across both the men’s and women’s game.

 

Marketing power

As football continues to grow – both in financial power and population reach – collaborations with global brands are now an expected aspect of tournament build-ups.

The Royal Spanish Football Federation (RFEF) also struck a deal with fashion brand Loewe, set in place for the next four years. In a similar vein, England’s off-pitch teamwear will feature the marks of both Nike and Palace Skateboards, while France will receieve their prematch jersey from Nike and Jacquemus.

This is the state of the landscape. Aligning global brands and household names with a sport capable of reaching billions at once.

Values, reach and connecting with fans. Three key ingredients to a successful collaboration.

Such alignment is key to the partnership between FA and Coca-Cola, as recognised by Managing Director, Coca-Cola Europacific Partners, Orlando Rodriguez.

“For nearly 90 years, Coca-Cola has been a part of the fabric of Australian life – bring people together through shared moments,” said Rodriguez.

“Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that.”

Most Popular Topics

Editor Picks

Send this to a friend