DAZN to exit deals as Twitch launches sports category

UK sports streaming service DAZN is set to exit multiple soccer broadcasting deals, while Twitch has launched a sports category and partnered with several elite soccer clubs.

SportsPro has reported that DAZN will end its contract to broadcast the UEFA Champions league in Asia.

DAZN owns the rights from 2018 to 2021 for the Champions League and Europa League for Japan, Thailand, Laos, Cambodia, Taiwan, Singapore, the Philippines, Malaysia and Brunei.

Bloomberg reported that COVID-19 and the major changes to the schedule caused by the pandemic are the main reasons for DAZN seeking to back out of the agreement.

DAZN only ever launched a platform in Japan. The company ended up sublicensing the rights to other providers for the other nations. Both Bloomberg and SportsPro suggested that DAZN has made a loss on this broadcasting deal.

DAZN has also exited its deal to broadcast Serie A in Brazil, SportBusiness has reported that the streaming service has cancelled the arrangement despite there being another year left on the agreement.

The English Premier League, Ligue 1 and Major League Soccer are also broadcasted by DAZN in Brazil.

Meanwhile Twitch, a live video streaming service known for Esports and gaming, has signed strategic partnerships with Real Madrid, Juventus, Paris Saint-Germain, and Arsenal.

Each club will have their own channel and create content for the platform such as streaming press conferences, friendlies, or youth matches.

Twitch also created a new sports category, meaning users will be able to find all of the sports streams in one section on Twitch.

These elite European football clubs are not the only sports teams or organisations to have deals with Twitch. Some English Premier League games were streamed on the platform last month, while the Ultimate Fighting Championship, National Hockey League and National Basketball Association were also broadcast on Twitch.

Twitch also has deals with England’s Rugby Football League and America’s National Women’s Soccer League.

These sporting organisations provide a range of content for the platform – whether it be live games or reruns of famous matches such as the NBA’s ‘Top Ten Games of the Season’.

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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