Capital Property Group and Canberra United confirmed their deal

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Image credit: Canberra United FC website

Capital Property Group and Canberra United have confirmed their official partnership for the 2024/25 Ninja A-League season.

As a key partner, Capital Property Group will display the Canberra Airport logo on the team’s jersey sleeve, highlighting its ongoing dedication to supporting local sports and the Canberra community.

Capital Property Group (CPG) is a prominent property development and investment company based in Canberra, Australia.

It is known for significant projects, particularly in the Canberra region, with a focus on commercial, residential, and infrastructure developments. One of its most well-known assets is Canberra Airport, which CPG owns and manages.

The company plays an active role in supporting local initiatives, including sports partnerships and community development, as part of its commitment to the Canberra area.

Canberra Airport CEO Stephen Byron shared the airport’s enthusiasm for backing more local talent and businesses.

“Canberra Airport is excited to announce a new sponsorship partnership with Canberra United Women’s football team,” Byron said. “This collaboration strengthens our ongoing commitment to supporting homegrown, elite sporting teams in the Canberra region, joining our existing partnerships with the Canberra Raiders and the ACT Brumbies,” she said via press release.

“As a business built on the shared values of quality and excellence, we are proud to support local talent and help establish Canberra’s reputation on the world stage.

“Our partnership with Canberra United highlights our unwavering dedication to the Canberra community. Built on shared values of quality and excellence, this collaboration is another step in our long-term commitment to supporting local sports.”

Canberra United CEO, Samantha Farrow, added further comments regarding the collaboration.

“Canberra United are thrilled that we have been able to come to an agreement with Canberra Airport to be a partner for the 2024/25 Ninja A-League season,” she said via press release.

“Through this partnership, supporters will see the Canberra Airport logo prominently displayed on our left sleeve and all our travel bags.

“Both Canberra United and Canberra Airport are iconic parts of the ACT, and with the team often departing for away matches via the airport, it makes perfect commercial sense for us to have this arrangement in place.

“I would like to thank the team at Canberra Airport for supporting the club for the new season and look forward to our collaboration.”

This partnership provides Canberra United with vital financial support, enhancing its operational capabilities, it also increases the club’s visibility in the community, by attracting more fans.
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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

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Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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