Brisbane Roar secures major sponsorship with Hellyer Metals

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Image credit: Brisbane Roar website

Brisbane Roar has announced a significant partnership with Hellyer Metals, a prominent mining company, as the club’s new Major Sponsor. The two-year agreement commences in the 2024/25 season.

As part of the sponsorship, the company has secured naming rights to the game day technical area signage for both the Isuzu UTE A-League Men’s and Ninja A-League Women’s matches.

Hellyer Metals, recognised for its commitment to responsible growth and operational excellence in the global mining industry, is also dedicated to fostering the development of women’s football.

Hellyer Metals is a base metals mining operation based on the west coast of Tasmania, Australia who are committed to playing a leading role in the global mining industry.

Their tailings reprocessing process produces high-quality lead and zinc concentrates, along with valuable gold and silver credits, powered by renewable hydro power.

Both parties are dedicated to success through innovative practices and responsible business strategies with the goal to become and remain industry leaders for years to come.

Hellyer Metals are entering the football market a year after first entering the Australian sports market with their Hawthorn Hawks partnership in 2023.

Brisbane Roar CEO & Chairman, Kaz Patafta spoke about his excitement for the future of this partnership.

“We’re pleased to have Hellyer Metals on board for this 2024/25 season, supporting our club as a Major Sponsor and getting behind the growth of women’s football. We’re looking forward to seeing this partnership grow over the coming seasons,” Patafta said in a press release.

Hellyer Metals CEO, Graham Cox echoed the same sentiment.

“The Hellyer Metals team are delighted to have partnered with Brisbane Roar for two seasons. We are passionate about seeing women’s football continue to develop and look forward to being a long-running partner of the club,” Cox said in a press release.

This partnership marks a strong collaboration between Hellyer Metals and Brisbane Roar, aligning the company’s commitment to excellence and community support with the club’s passion for football development.

The sponsorship not only enhances the club’s resources but also provides Hellyer Metals with a platform to amplify their brand while supporting the growth of women’s football—a win-win for both parties.

Brisbane Roar under CEO & Chairman Kaz Patafta continue to be one of the busiest A-League’s clubs in the business side of operations, growing their already large corporate portfolio to ensure a sustainable financial future for Queensland’s only professional football club.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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