Tappit offers the cashless solution 

Liam Watson

Tappit is a global provider of cashless solutions that can help events, attractions, stadiums and venues to increase profit, gain insights and improve fan experiences. 

Founded in 2018, Tappit has quickly become the cashless experts, having already complied an impressive client list including Kansas City Chiefs, San Diego Padres, Formula One and Jacksonville Jaguars. 

Tappit strives to enhance live event experiences for fans, providing technology and data to the organisers to get the best out of what they intend to do. All this links towards improving customer experiences, giving a greater return on profitability.

As more and more people make the switch towards cashless, they will find it easy, fast and convenient to use. It boosts profits for organisations and gives a safer environment for fans. 

The solutions provided by Tappit are suitable for sports clubs or any other similar organisers. 

Tappit Mobile Pay: Puts the app at the centre of all customer activities to set a new standard in fan experience. Through a seamless, single mobile ecosystem, there can be contactless payments, access control, loyalty and ticketing all in the one place, with benefits to match. 

  • Safe – Keeping guests and staff as safe as possible in relation to COVID-19 protocols. By eliminating the need for physical cash, this minimises human contact. Not only this, but secure QR technology will significantly reduce the risk of fraud and theft. 
  • Frictionless – Creating a seamless spending experience for events will maximise fan engagement. This means communication is integrated directly inside the app so customers have everything they require in one destination. Understanding fan’s end-to-end spending habits is highly rewarding. 
  • Simple – The easy-to-use Mobile Pay software is a straightforward upgrade to an existing POS system. There is minimal hardware investment or staff training involved, while the QR code technology creates a familiar customer experience for all fan demographics. 
  • Fully agnostic – Tappit do not compete with banking partners, so Mobile Pay can be integrated with loyalty schemes, reward initiatives and existing venue & financial partners. Tappit provides complementary solutions to enhance the work of an organisation’s partners.
  • Increase value for sponsors – A complete customer view ensures that sponsors can understand who their VIPs are and the best ways to target them. Selecting Tappit’s white label solution enables the creation of a new sponsorship category and provides the organisation with new assets to monetise. 
  • Completely understanding fans – Overseeing the customers’ spending journey and retaining the relevant data will introduce access to the most valuable business insights. This gives a better glimpse into how to attract and engage attendees and increase the event’s profitability simultaneously. 

Cashless RFID system: Improving fan experience, boost takings and gather 360 customer insights without the need of WiFi at the venue. Tappit’s cashless RFID technology delves deeper than just contactless payments. 

  • Boost profitability – The positives of eliminating cash are almost endless in their possibilities, with the trend growing towards making more transactions via credit card. Tappit has elaborated that going cashless will increase gate takings by 22% on average, while transactions are made 80% faster. 
  • Enhanced fan experience – The RFID system reduces queues, increase sales and gives fans more time to enjoy the event they paid for. Understanding every fan unlocks marketing opportunities through personalised offers based on previous behaviours and incentivises them by having rewards and digital vouchers. 
  • A completed view of every fan – Fans are served better when the organisation gets to know them better. The RFID system has the data to assess a fans’ spending – where and when. 
  • Keeping fans and staff safe – RFID’s one-tap payments keep attendees and the workforce safe, similar to how Mobile Pay operates. Importantly, the risk of fraud and theft is minimised and with Tappit’s innovative functionality there are plenty more features such as Yellow Card through to Safety Wristbands.
  • Tech-light integration – Tappit’s technology complements existing infrastructure. They work closely to get the ideal design happening quickly and efficiently. The system does not require an overhaul to existing infrastructure or need a complicated set up requiring a multitude of integrations.  

Tappit extends further to what just happens at an event, they also deliver Tappit Insights as part of their solution package. For each fan, the organisation gets a complete 360-degree view.  

Tappit is able to integrate data across an ecosystem, including ticket data through purchases, parking and loyalty schemes. They can then turn this into valuable insights with instant access to a holistic view about a visitor’s spending and behaviour trends to guide organisations in the right direction for profitable planning and decision making.  

Tappit changes the game from a typical POS report to a unique platform that connects purchases directly to a fan – unprecedented data and insights are achieved. 

To learn more about Tappit, including case studies and resources, you can find it here.  

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The Man Who Built a Women’s Football Program from Nothing is now an Award-Winning Gender Equity Leader

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Image Credit: Football Victoria

Eight years ago, Spring Hills Football Club did not have a girls’ team. Today it has one of the most recognised women’s programs in Melbourne’s west, a senior NPLW side, and a head coach who has just been named Gender Equity Leader of the Year at the Melton City Council Volunteer Achievement Awards.

Tom Markovski, Spring Hills’ NPLW Head Coach, received the award at a ceremony coinciding with National Volunteer Week, recognised for his community leadership, promotion of gender equality and commitment to advancing the status of women and people of all genders in sport. The recognition comes from outside the football community entirely, awarded by a local council celebrating volunteers across every sector of civic life in one of Melbourne’s fastest-growing regions.

Building from scratch

When Markovski arrived at Spring Hills, women’s football at the club did not exist. His first act was to champion the establishment of the club’s first all-girls team, a process that required persuading a club culture built around men’s football that the investment was worth making.

Women’s football in community clubs has historically struggled to access the same facilities, scheduling priority, coaching resources and institutional support as the men’s game. Clubs have been slow to invest in programs whose return is less immediately visible than a senior men’s premiership, and in a growing outer-suburban community like Melton, where volunteer capacity is finite and demand across every program is high, the case for building something new always has to compete with the urgency of maintaining what already exists.

Markovski made the case anyway, and kept making it across eight years of coaching senior and junior NPL teams while simultaneously building the structural foundations of a women’s program designed to outlast any individual’s involvement. The club’s first all-girls team became multiple junior girls teams. Those junior teams created the pipeline for a senior women’s side. The senior women’s side created visible pathways for younger players to see where the game could take them within their own club.

The outcome is a program that Spring Hills now holds up as central to its identity rather than supplementary to it. The club has become a leader in female participation in Melbourne’s west, and recently made history within the NPLW Victoria structure by fielding junior teams coached entirely by female coaches, a milestone that reflects the depth of the program Markovski helped build.

What the Award Recognises

The Melton City Council’s decision to name Markovski its Gender Equity Leader of the Year places his work in a frame that extends beyond football. Melton is one of the fastest-growing local government areas in Australia, a diverse and rapidly expanding community where the institutions that bring people together, like schools, councils, sporting clubs, carry an outsized responsibility for social cohesion.

Mayor Cr. Lara Carli, speaking at the awards ceremony, reflected on the role volunteers play in communities like Melton’s. “Volunteering creates friendships, strengthens communities and builds a sense of belonging,” she said. “It helps people feel connected, supported and valued, and those things are more important than ever in a growing and diverse community like ours.”

For the girls now playing football at Spring Hills who were not playing anywhere eight years ago, Markovski’s contribution is not abstract. It is the specific and concrete fact of having somewhere to play, someone to coach them, and a pathway that leads somewhere.

GIS Masterclass: Fan Engagement and Marketing with Terry Lynam and Karen Grega

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Image Credit: Global Institute of Sport

The Global Institute of Sport recently hosted a masterclass on Fan Engagement and Marketing, bringing together two industry leaders to tackle the field’s most pressing issues.

The Global Institute of Sport (GIS), which offers a Master’s in Sports Business and Sports Analytics through the University of Newcastle, regularly holds masterclasses with industry leaders as part of its curriculum.

The latest focused on fan engagement and marketing, covering two key themes: the growing tension between live sport and online streaming, and the role of data in shaping the fan experience.

The panelists 

Terry Lynam recently concluded her role as General Manager of Fan Experience and Events at Football Australia, overseeing the AFC Women’s Asian Cup on home soil.

Karen Grega is an experienced sports management consultant with a multi-code background. She currently represents Football Coaches Australia (FCA) and Heartbeat of Football, and has previously worked with Sydney Cricket Ground, Venues NSW and Sydney FC.

Live Sport and social media.

Terry Lynam opened with a pointed statement — one she acknowledged would be controversial. She argued that the sense of community unique to live sport is being eroded by social media and ‘snippet’ consumption.

Central to her concern is how marketing teams are failing to segment their audiences, treating casual online viewers the same as matchday fans.

“If they aren’t spending money on the sport we shouldn’t count them as spectators to the same level as match going fans.”

“What we want to consider as marketeers is how much we want to give away and how much we want our live sport element to remain,” Lynam said.

Grega echoed the sentiment, arguing fan engagement ultimately comes down to human connection. “It’s not rocket science.”

She suggested the industry revisit the concept of sport as a family outing to recapture that communal experience.

Data Driving Decisions

Both panelists highlighted data and analytics as central to modern fan engagement.

Grega recalled the introduction of computerised turnstiles as a turning point, enabling teams to track crowd movements and optimise staffing and entry times.

She also noted the continued value of fan surveys in informing marketing decisions.

Lynam pointed to ticketing technology as a significant data frontier.

Modern platforms like Ticketmaster’s ticket-transfer system now provide detailed customer insights.

“It allows us to have a better understanding of who’s getting the ticket and how they transport themselves there or when they arrive,”

“We can personalise their journey and sell content to them,” Lynam commented. 

The discussion also touched on data sourced from social media and on-field player tracking, as well as interactive stadium technology gaining traction in the US.

This included holographic assistants and player headset interactions that bring a broadcast-style experience to live events.

Activations That Educate

Activations rounded out the masterclass, with Lynam detailing how she created a fan zone on a modest budget for the Women’s Asian Cup.

The activation featured charitable partnerships focused on women’s health, including Heartbeat of Football, Endometriosis Australia and Share the Dignity.

“I’m very hopeful that that type of idea gets pushed through on other sporting events,” Lynam said.

Grega elaborated on the Heartbeat of Football activation, highlighting how a competitive element built around CPR and heart health kept fans engaged while also educating them.

“The whole health hub ticked all the boxes — it was immersive, it was interactive, it was there for all ages, both sexes.”

“That sort of blueprint is one that should be replicated as much as possible,” Explained Karen Grega

The masterclass offered students and industry professionals a valuable window into contemporary sports marketing.

As the competition for fan attention intensifies, the blend of live experience, smart data use, and purposeful activations can help define the next chapters of fan engagement.

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