Mobile sports viewership dominated by Asia

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The rapid circulation of smartphone usage in Asia, parallel to the rollout of 5G networks, has resulted in a massive upsurge of sport consumption via the use of mobile phones.

The rapid circulation of smartphone usage in Asia, parallel to the rollout of 5G networks, has resulted in a massive upsurge of sport consumption via the use of mobile phones.

In this age of continual digital advancement, it has been uncovered that 19% of fans globally use mobile applications to watch sport across the world.

The news comes from a recently published report from research and data analytics firm YouGov who discovered that consumers in Asia are increasingly utilising mobile apps in order to follow and watch sport.

Vietnamese consumption of mobile sports has proven especially popular, with nearly half (48%) of the country’s sporting legion watching their sports on mobile devices, with the only minor variation occurring among age groups.

It was found also that India has a significant share of fans (44%) who watch sport via the use of mobile apps. The report cited India’s low data rates and the large number of domestic service providers as the major contributing factors in the increase of mobile streaming use in the country.

Viewership in Thailand (33%), South Korea (28%) and the Philippines (28%) was also higher than the global average of 19% of sports fans who conduct their viewing via mobile apps.

Taiwan and Japan are the notable Asian outliers in the report, as both countries recorded some of the lowest rates globally at 7% and 6% respectively.

Comparatively, the research revealed that mobile sports consumption in the United States and in Europe is low. The United Kingdom reported figures of just 12% of consumers using mobile apps to watch sport, whilst Spain had the highest rate of usage in Europe with 18% and the United States were reported to have had just 13%.

Undoubtedly, the next generation of mobile devices will see further migration towards mobile sports consumption (particularly with high-speed, low latency 5G made available across the world) as the value-for-money will be an enticing proposition for sports fans, with access to replays, custom camera angles and virtual reality just some of the opportunities presented going forward.

The new era of sports consumption will be significant for the sporting landscape, whilst providing telecom companies a lucrative chance to recoup from a heavy investment in the next-gen network.

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Football Pro Directory Launches as Australia’s New Digital Hub for the Football Industry

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Image Credit: One-Nil Media

As Australian football continues to expand across grassroots, NPL and professional levels, a new platform is aiming to connect the entire ecosystem in one central place.

Football Pro Directory has officially launched as a dedicated online hub designed to bring together clubs, governing bodies, suppliers, service providers and industry professionals from across the Australian football landscape.

Part of the One-Nil Media family, the platform has been built to simplify how football organisations discover trusted partners, access resources and grow meaningful industry connections.

At a time when clubs are navigating increasing operational demands both on and off the pitch, Football Pro Directory provides a streamlined destination for organisations seeking support across areas such as coaching, technology, media, sponsorship, infrastructure, equipment, medical services and fan engagement.

The platform also offers businesses and organisations the opportunity to elevate their visibility within the football industry through premium listings, tailored campaigns and feature-driven storytelling designed to connect directly with decision-makers across the game.

From grassroots clubs searching for operational support to professional organisations looking for specialist services, Football Pro Directory has been positioned as a practical tool built specifically for the realities of modern football administration.

Backed by Soccerscene’s established football media network, the directory combines industry exposure with educational resources and business opportunities, helping organisations strengthen their presence within Australia’s rapidly evolving football ecosystem.

The platform features categories spanning football clubs, professional services, football technology, media and marketing, photography, medical providers and equipment suppliers, alongside resources focused on grants, facilities, coaching, sponsorship and industry innovation.

As football increasingly embraces digital transformation and interconnected industry networks, Football Pro Directory arrives as a platform designed to make collaboration, visibility and growth more accessible across every level of the game.

To explore the platform or list your organisation, visit Football Pro Directory.

Female Football Week kicks off across Northern NSW

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Image Credit: Shutterstock

Female Football Week has officially begun across Northern NSW, with a program of gala days, networking events and awards ceremonies running until Sunday May 17, marking a ten-day celebration that organisers say reflects both the growth of women’s football in the region and the work still required to sustain it.

The national initiative, now a fixture on the football calendar, provides a dedicated period of visibility for female participants across all levels of the game from players, coaches, referees to volunteers, whose contributions have historically received less recognition than their male counterparts.

NNSWF Participation and Women’s Football Officer Serena Carter said the week offered something for everyone connected to women’s football in the region.

“Female Football Week provides a fantastic chance to highlight the dedication and skill of female players, coaches, referees and volunteers across the northern NSW community,” Carter said. “There’s something for everyone to enjoy, from grassroots participants to elite competitors.”

Women’s football in northern NSW spans remote and regional communities where clubs operate on limited resources, alongside more established metropolitan programs with clearer development pathways. Female Football Week creates a moment of shared recognition across that spectrum and acknowledges the role volunteers play, from running the canteen to progressing through the pathway.

Northern NSW Football has recorded some of its strongest participation numbers in women’s and girls’ football in recent seasons, a trend that has placed increasing pressure on clubs and facilities to keep pace. The week’s events offer clubs an opportunity to showcase their commitment to diversity and inclusion at a time when that commitment is being tested by growth.

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