Co-founded in 2015 by Henrik Teisbæk, Veo is a sports technology company with one main aim, to record sporting matches automatically without the need for a camera operator.
To achieve this goal, the company has developed an AI-powered 180-degree camera with two 4K lenses, capturing every single moment of a match in high quality and at 30 frames a second.
Veo has specifically trained the AI to follow the ball during the course of a game, creating a broadcast-like experience for the matches recorded using the software.
The camera ships with a tripod selected by the customer, is able to record up to four hours of footage on a single charge, and weighs less than one kilo, making it a portable option for both home and away matches.
“Veo has been a great asset for us since we purchased it. It allows us to record every game which at this level is brilliant. All around it has been an excellent purchase and something we are really proud to be using,” former senior coach of Brunswick City (now on the Melbourne Victory coaching staff) Riccardo Marchioli said.
One of the important selling points of the product is the analysis work that can be conducted on Veo’s online subscription platform.
Users are offered a 12-month subscription to the platform (at no additional cost) with the purchase of a camera kit, which allows coaches, scouts, players and so forth to review and analyse match recordings using a variety of Veo’s implemented features.
These features include:
- The ability to consume automatically detected highlights in a match recording through Veo’s AI software, which pinpoints moments such as goals, kick-offs and half-time intervals
- The ability for coaches to draw on the screen to provide feedback to players through the use of lines, shapes and arrows
- Players can be tagged in highlights by the coach on Veo’s online platform
- Coaches can also take over the camera and create their own highlights to share with players in a group or individually
- Comments can be attached to every highlight, with a choice of which players can see the particular piece of advice or criticism
The online platform has been a successful system for various coaches around the world, including head of football at the City Of London School and U18 Head Coach of Independent Schools for England, Jono Santry.
“Veo has literally transformed our football programme,” he said.
“For years we have been searching for a solution to video matches, tag events, analyse the footage, and share with the staff and players. I had given up on finding a one fits all solution that was both affordable and not reliant upon having staff to film, edit and produce the footage. Veo literally is all this and more.
“We put the camera at the top of the tripod, press record and then plug it in when we return to the office. Veo’s “bots” do the rest and by the time the players wake up the next morning, they have tagged match footage that is excellent quality and follows play. All of this without a human having to control a camera or edit the footage.
“We are using it for other sports with the same precision which means more of our students are gaining the benefit that it clearly brings.”
To date, almost 5000 clubs use Veo in 79 countries across the world, with over 225,000 matches recorded using the product.
Professional clubs who use the service include Manchester City, As Roma, Chelsea, Leicester City FC, Everton FC, Wolverhampton Wanderers, Borussia Monchengladbach, Impact de Montréal, Inter Miami CF, Real Salt Lake, Club Brugge KV and many more.
However, professional clubs who have signed up to Veo only account for 10% of the Danish company’s customer base.
75% of Veo’s customers are either from grassroots or youth clubs across the globe, with schools making up the remainder of the base.
The basic camera setup costs under $2000AUD, with local A-League club Wellington Phoenix utilising Veo’s service, as well as ambitious NPL clubs such as Heidelberg United, who believe the investment is worthwhile to record and analyse their junior sides.
More information on Veo can be viewed here.
