Football Victoria announce partnership with Siren: A Women in Sport Collective

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Football Victoria have announced a partnership with Siren: A Women in Sport Collective, through their Emerging Sports Writer Program.

The program provides women in sport the chance to gain experience in the sports media world, assisting those transitioning from tertiary education and other courses.

FV CEO Kimon Taliadoros believes the partnership aligns with FV’s overall commitment to equality, both on and off the field.

“Participation for girls and women has gone from strength to strength in recent years, but it’s equally important that we invest in supporting equality off the pitch,” he said.

“Promoting opportunities for women in sports media will provide a greater voice for women in football and build stronger pathways for women seeking careers within our beautiful game.”

Football Victoria and Siren will work together to choose applicants who are particularly passionate about football media, with the governing body to then sponsor the individuals who are selected.

Dr Kasey Symons from Siren welcomed the support for the next batch of women eager to enter the sports media landscape.

“Women have traditionally lacked opportunities in mainstream sports media, but through programs like the Emerging Sports Writer Program we can start to bridge the gap through targeted guidance and support specific to the needs and career goals of the applicants,” she said.

Executive Manager Growth and Inclusion at Football Victoria, Karen Pearce, said: “As a part of FV’s Strategic Plan, we set the ambitious target to achieve 50/50 gender participation by 2027. Elevating more women into sports media will create a stronger collective voice for women in sport and encourage more young girls to embrace our beautiful game.”

More information about Siren: A Women in Sport Collective can be viewed here.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Image Credit: Shutterstock

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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