The need for more women coaches – Interview with FCA’s Aish Ravi

New Football Coaches Australia (FCA) Executive Committee member Aish Ravi has made it her mission to inspire more women to take up coaching roles, from the community level to the highest level of sport in Australia.

Ravi, who is undertaking a Doctor of Philosophy focusing on women’s coaching education in football, believes Football Coaches Australia is an organisation that can challenge the current status quo amongst the coaching ranks.

“I think FCA has definitely got the potential to make a lot of change in the coaching and leadership space. I’m really excited to help them enact that change,” she said.

“I’m currently doing a PHD looking at women in sport. It’s really about understanding what women’s experiences are in football and why there is a lack of them, and seeing what strategies we can put in place to change that.

“I met Glenn Warry (CEO of FCA) through my involvement of working within the Victorian NPL system and he wanted me to use my knowledge and expertise I guess, in wanting to contribute to give women a voice in FCA.

“We wanted to see how we can amplify their voices, provide more exposure for them and also see how we can increase the number of women coaches.”

A VCE Business Management and Economics teacher by day, Ravi was personally introduced to coaching when she was asked to coach the school’s football side.

After completing an appropriate coaching licence course, she would go on to manage Junior NPL teams at Heidelberg United and Bayside United, before eventually being offered a position to coach the women’s senior team at Bentleigh Cobras.

“We ended up winning the championship in my first season (at Bentleigh) in 2019 which was really exciting,” Ravi said.

“Now we are just trying to regroup and see if we can do the same thing this year.”

Ravi’s passion for coaching is helped by her enthusiasm for working with younger people.

“I really enjoy working with them in a holistic way, so getting to know them and understanding what their interests, motivations and desires are to help them achieve their best,” she said.

“That combined with the love of football, is really why I enjoy coaching football in particular. It’s the world game and once you understand and know that, you can talk to so many people from so many different places. It’s something I get a lot of excitement and enjoyment from.”

FCA Executive Committee member Aish Ravi.

Despite these positive experiences in football, Ravi would still see the coaching game in general dominated heavily by males, something that she believed needed to be addressed.

In response to this, she would go on to co-found the Women’s Coaching Association (WCA) last year with fellow PHD candidate Julia Hay.

“I coach football, but I also play Australian rules and cricket, so I’m quite heavily involved in the community with sport in general,” Ravi said.

“Julia has an Australian Rules background and from talking and sharing our experiences we realised that a lot of the barriers women face coaching football (from my perspective), were actually also similar to that of other sports.

“Sports such as Australian Rules, Cricket, Hockey, Netball all shared common challenges. So, we founded WCA, really to get all the sports together, not just for football.

“We wanted to really bring it together for the coaches, in particular women coaches, but also men who are coaching women.

“We would like to see how we can first of all attract more women and girls to coach sport, how we can develop the women and girls who are currently coaching a team in these sports and also sustain a career.

“They are the three real objectives we have.”

According to Ravi, events like The Women’s World Cup in 2023, the biggest sporting event to be held on our shores since the 2000 Olympics, will hopefully act as a catalyst for necessary social changes in women’s sport. Not only at a coaching or playing capacity, but also at a leadership level.

“It’s a really important event,” she said.

“Sport is the most powerful social institution. It’s great that the Football World Cup is the world’s largest women’s sporting event and it’s awesome that it’s at our home.

“If the Matildas have success that’s great, that can show the young girls and women that they have a pathway, a career, that’s celebrated and respected and perhaps they can succeed in.

“But It’s also vital that we have women leaders that are visible and succeeding, that sends an equally powerful message that there are also career opportunities off the field.”

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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