WSL Football set for major technology advancement with Sportable

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Image credit: Sportable

The Barclays Women’s Super League (WSL) will collaborate with Nike and Sportable, a data and analytics company in the sports landscape, making it the first football league in the world to use advanced tracking technology.

 

Where innovation meets football

Sportable’s Connected ball technology will feature in Nike’s Official WSL Matchballs, promising a new level of insight and analysis into the game.

The product is currently undergoing a trial and test process, but may launch at an even larger scale from the start of the 2026/27 season. Potentially operating at every Barclays WSL match in the very near future, Sportable’s cutting-edge technology stands as a springboard for the future intersection between data technology and the beautiful game.

Moreover, Sportable CEO, Dugald Macdonald, expressed his excitement at what the product can bring for the women’s game.

“The opportunity to create a consistent, data-rich view of performance, from training pitches to stadiums, is truly groundbreaking and we are excited to help unlock the next level of insight for teams across the league and their fans via an enhanced, data-rich, broadcast experience,” Macdonald said via official media release.

Furthermore, with analytics and data taking a leading role within clubs to maximise performance, Sportable are providing clubs in the WSL with a vital tool in an elite, highly competitive landscape.

 

What does the technology provide?

Certified by the FIFA Quality Programme for Electronic Performance Tracking Systems (EPTS), Sportable’s Connected ball and player tracking system presents many benefits to clubs and athletes alike.

For example, across both training and competition, aspects such as ball speed, spin, flight, high intensity plays, team shape, tactical patterns and off-the-ball actions are all measured. Therefore, Sportable’s technology will play an essential role in backing current and future athletes with the information they need to maximise their potential.

“Nike’s new partnership with us is built on innovation and putting players first,” outlined Chief Revenue Officer for WSL Football, Zarah Al-Kudcy.

“Their desire to elevate the role of the ball through Sportable’s technology will enable us to provide enhanced performance data to our clubs as well as tell richer stories to our fans. We are excited to be the first football league in the world to use this technology.”

 

Read here for more information about Sportable.

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Inside GIS’ New Executive Edge Program Driving Sport’s Future Leaders

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Image Credit: Global Institute of Sport

A new executive education program designed to shape the next generation of sports industry leaders is set to launch in June 2026, offering participants a rare blend of academic insight and real-world application at the highest level of global sport.

The Executive Edge in Sport, delivered by Global Institute of Sport (GIS) in partnership with Rotman School of Management Executive Programs, will provide current and aspiring leaders with the tools needed to navigate an increasingly complex and fast-evolving sports landscape.

The seven-week program, Sports Leadership Essentials, is delivered primarily online, offering a flexible and immersive learning experience for professionals worldwide. It is tailored for individuals seeking to strengthen their leadership capabilities within sport, as well as those aiming to transition into senior roles. This includes athletes navigating their post-playing careers.

Led by Sharona Friedman, President and CEO of GIS, and Walid Hejazi, Professor of Economic Analysis and Policy at Rotman, the course combines academic rigour with industry relevance. Participants will engage with key topics shaping modern sport, including leadership and strategy, governance and ethics, finance and revenue models, marketing and fan engagement, event operations, and the growing influence of AI and emerging technologies.

The program also features exclusive masterclasses with senior figures from across the global sports industry, alongside sessions led by leading academics and practitioners from the Rotman School.

For those seeking a more hands-on experience, participants can opt into the Sports Leadership Lab. This is a four-day, in-person summit held at BMO Field in Toronto. Delivered in collaboration with Maple Leaf Sports & Entertainment, the lab provides behind-the-scenes access to elite sport operations, bridging theory with practice in a live stadium environment.

As the global sports industry continues to expand and evolve, The Executive Edge in Sport positions itself as a critical pathway for leaders looking to stay ahead. It provides students with the knowledge, network, and perspective required to lead with impact.

Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

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