FQ teams up with Asahi Beverages as its Official Beverage Partner

Avatar
Steve Cukrov / Shutterstock.com

Football Queensland will team up with Gatorade, part of the Asahi Beverages family, as its Official Beverage Partner. 

 

A partnership for all 

News of a collaboration with Asahi Beverages comes as the latest of several recent partnership developments at FQ. 

Their alliance will see clubs affiliated with FQ gain access to exclusive discounts on non-alcoholic options within the Asahi Beverages brand. This extensive list includes Cool Ridge water, Schweppes, Solo, Allpress Espresso, Sunkist, Pepsi and Gatorade. 

Moreover, FQ CEO, Robert Cavallucci, outlined that the partnership will be beneficial to clubs, committees and volunteers looking to create an enjoyable matchday experience. 

“This partnership will give clubs across the state access to competitively priced products that both support their operations and enhance the match-day experience,” Cavallucci said.

Through the Asahi Beverages Ordering Portal, we’ve secured discounts of up to 30% on a wide range of sports drinks, soft drinks, water and more, saving our clubs time and money where it matters most.”

 

Supporting the people who matter 

Furthermore, Commercial Director Away from Home at Asahi Beverages, Nichola Richardson, highlighted, the partnership will bring huge benefits to the brands, as well as the volunteers helping to run matchday experiences. 

“We’re very excited to partner with Football Queensland and its clubs. Together, we’ll bring our brands to life in local football communities across the state – supporting the game at grassroots level and connecting with fans where it matters most,” Richardson outlined. 

Although a partnership such as this is an exciting prospect commercially, it is essential that fans and matchday staff also feel the benefit. Speaking of the collaboration, Cavallucci continued:

“It reflects our commitment to delivering real value to our clubs, not only through significant discounts, but by making it easier for volunteers and committees to run successful, community-focused canteens.

“We know the challenges club volunteers face week to week. This partnership is designed to make their job easier while improving the experience for players and supporters.” 

 

Previous ArticleNext Article

Inside GIS’ New Executive Edge Program Driving Sport’s Future Leaders

Avatar
Image Credit: Global Institute of Sport

A new executive education program designed to shape the next generation of sports industry leaders is set to launch in June 2026, offering participants a rare blend of academic insight and real-world application at the highest level of global sport.

The Executive Edge in Sport, delivered by Global Institute of Sport (GIS) in partnership with Rotman School of Management Executive Programs, will provide current and aspiring leaders with the tools needed to navigate an increasingly complex and fast-evolving sports landscape.

The seven-week program, Sports Leadership Essentials, is delivered primarily online, offering a flexible and immersive learning experience for professionals worldwide. It is tailored for individuals seeking to strengthen their leadership capabilities within sport, as well as those aiming to transition into senior roles. This includes athletes navigating their post-playing careers.

Led by Sharona Friedman, President and CEO of GIS, and Walid Hejazi, Professor of Economic Analysis and Policy at Rotman, the course combines academic rigour with industry relevance. Participants will engage with key topics shaping modern sport, including leadership and strategy, governance and ethics, finance and revenue models, marketing and fan engagement, event operations, and the growing influence of AI and emerging technologies.

The program also features exclusive masterclasses with senior figures from across the global sports industry, alongside sessions led by leading academics and practitioners from the Rotman School.

For those seeking a more hands-on experience, participants can opt into the Sports Leadership Lab. This is a four-day, in-person summit held at BMO Field in Toronto. Delivered in collaboration with Maple Leaf Sports & Entertainment, the lab provides behind-the-scenes access to elite sport operations, bridging theory with practice in a live stadium environment.

As the global sports industry continues to expand and evolve, The Executive Edge in Sport positions itself as a critical pathway for leaders looking to stay ahead. It provides students with the knowledge, network, and perspective required to lead with impact.

Victory unites with Roasting Warehouse in culture-led partnership

Avatar
Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Most Popular Topics

Editor Picks

Send this to a friend