Football Victoria Teams Up with New Balance and Belgravia Apparel

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Football Victoria (FV) has confirmed a four-year collaboration with global athletic brand New Balance, with Belgravia Apparel joining as FV’s Official Technical Apparel Partner.

Since 1906, New Balance has been an independent brand known for inspiring individuals through sport and quality craftsmanship, while driving positive change globally.

Under the new collaboration, New Balance will provide uniforms and playing kits for FV’s staff, Academy programs, and representative teams starting in 2026.

Belgravia Apparel, New Balance’s elite teamwear partner in Australasia, provides supporter and performance gear to a wide range of professional and amateur sporting organisations across Australia and New Zealand. Through this deal, FV Academy and State/Regional representative players will wear high-performance kits engineered for reduced drag, greater mobility, and all-90-minute comfort, featuring Quick-Dry technology.

Building on their footprint in Victorian football, New Balance will also take on naming rights for the Dockerty Cup, the state’s most historic and prestigious men’s football competition.

Football Victoria CEO, Dan Birrell highlighted the significance of the agreement and the impact it will have across the state’s football community.

“Belgravia Apparel has long supported football in Victoria and we’re excited to see our staff, Academy teams and representative squads wearing New Balance from 2026,” he said via FV media release.

“New Balance has a strong global football connection and we’re pleased to be a new chapter in that story, here in Victoria.”

New Balance Australia Regional General Manager, Dean Howard emphasised the brand’s commitment to supporting athletes at all levels.

“At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle,” he said via press release.

“In partnership with Belgravia Apparel, we are proud to partner with Football Victoria and look forward to seeing the partnership come to life over the next four years.”

New Balance will contribute to the FV community by sponsoring a $1,000 voucher for the Community Person of the Year award at the 2026 FV Gala.

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Victory unites with Roasting Warehouse in culture-led partnership

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The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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