NSW Government Funds Sports Clubs’ Facilitation of AEDs

The NSW Government have announced a $500,000 investment towards state sports to encourage clubs and centres to install automated external defibrillators (AEDs) at their facilities, at an event a day before World Heart Day.

The Heartbeat of Football Foundation, who attended, have also received a $150,000 grant by the government to conduct research into which NSW sports clubs and centres who may lack AEDs in hopes it will provide insight and guidance for future government investments.

The foundation will also use the grant for their #HeartHealthMatters program, which delivers AED and CPR training to sporting clubs across regional NSW, while eligible sports groups can apply for the Local Sport Defibrillator Grant Program with up to $3,000 for buying AEDs.

Heartbeat of Football Foundation Founder, Andy Paschalidies congratulated Sports Minister Steve Kamper and the NSW Government for their continued support of the #HeartHealthMatters program.

“It has already proven to be a lifesaver, and our foundation will continue to push for all sporting grounds in NSW, and indeed across Australia, to be equipped with lifesaving and publicly accessible AEDs,” she said via press release.

Minister for Sport Steve Kamper spoke about how important for sporting organisations to be able to respond to life-threatening emergencies, such as cardiac arrest on the sporting field, by using AEDs.

“Last year, the Minns Labor Government supported more than 190 sporting organisations to purchase this potentially life-saving equipment,” he said via press release.

“Heartbeat of Football’s mapping project will play a vital role in enabling the Minns Labor Government to plan future targeted investment at sport facilities that need it most.

Doyalson Wyee Football Club player and NSW’s oldest on-field cardiac arrest survivor Allen Lyell, 70, also attended the event, and remarked he had no symptoms of any heart issues, and the doctor told him he was fit.

“I was fortunate that there was a defibrillator at the ground and people knew what to do, so I became one of the lucky ones,” he said via press release.

More than 2,300 defibrillators and AEDs have been funded for use at sports and recreation facilities across NSW since the Local Sport Defibrillator Grant program started, with applications still open from the 1st of December or when funding is exhausted.

Heartbeat of Football Foundation

The Heartbeat of Football Foundation is a non-for-profit organisation who aim to have zero-deaths related to heart health on Australian sportsgrounds, and have worked with state soccer bodies around the country including Football Victoria to run charities and other events.

In 2023, both groups partnered to spread awareness of heart health with Football Victoria promoting awareness and education for players, coaches and clubs, prevention through screening checks, and for clubs to have functional AEDs at every sportsground.

The Victorian Government last year has a similar program called the Sporting Club Grants Program, which allowed sporing clubs to receive $1000 for the purchase of medical supplies like AEDs.

Currently, the Victorian Government has the Emergency Sporting Equipment Grant Program, aimed at replacing damaged and used sporting equipment, including defibrillators.

For further information, including eligibility criteria for NSW sports and recreation organisations, visit: https://www.sport.nsw.gov.au/grants/localsport-defibrillator-grant-program.

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FA partners with Coca-Cola ahead of FIFA World Cup 2026

The two-year partnership will place the global soft-drink giants as the Official Supplier for Australia’s Men’s and Women’s senior national teams.

 

Global partner, global stage

As the Socceroos look to deliver performances on the pitch at this summer’s tournament, it is a move off the pitch which will capture the imagination of fans across the country.

Football Australia announced an exciting deal with Coca-Cola, designed to align the global reach of football – and of the brand itself – to unite and engage fans this summer as well as during the FIFA Women’s World Cup 2027.

Thus, through national campaigns featuring prize draws and the chance to access various rewards, Coca-Cola will help to drive passion and interest in upcoming major tournaments.

“This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country,” explained FA CEO, Martin Kugeler, via press release.

“The upcoming FIFA World Cup 2026 represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences.”

Furthermore, with the FIFA Women’s World Cup 2027 also set to enjoy similar campaigns by Coca-Cola, the partnership’s impact and reach will extend across both the men’s and women’s game.

 

Marketing power

As football continues to grow – both in financial power and population reach – collaborations with global brands are now an expected aspect of tournament build-ups.

The Royal Spanish Football Federation (RFEF) also struck a deal with fashion brand Loewe, set in place for the next four years. In a similar vein, England’s off-pitch teamwear will feature the marks of both Nike and Palace Skateboards, while France will receieve their prematch jersey from Nike and Jacquemus.

This is the state of the landscape. Aligning global brands and household names with a sport capable of reaching billions at once.

Values, reach and connecting with fans. Three key ingredients to a successful collaboration.

Such alignment is key to the partnership between FA and Coca-Cola, as recognised by Managing Director, Coca-Cola Europacific Partners, Orlando Rodriguez.

“For nearly 90 years, Coca-Cola has been a part of the fabric of Australian life – bring people together through shared moments,” said Rodriguez.

“Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that.”

Geelong Regional Football Hub vision one step closer to reality

A process five years in the making, the Geelong Regional Football Hub (GRFH) will now build its home at Sutcliffe Reserve in Corio.

A major advancement

The project promises to be a major boost for the football community in Victoria’s west.

But the approval isn’t just about addressing the current issues facing players in and around Geelong (with just one football pitch found per 6,971 people), it symbolises an all-important promise to players, coaches and supporters:

A promise to invest, support and grow.

So now, following an extensive process of potential site assessments and council approvals, Football Victoria (FV) will prepare to lay the physical foundations at Sutcliffe Reserve in Corio – ten minutes away from Geelong CBD.

“This is a brilliant result for the sport in Victoria and the start of something truly exciting for football in Geelong and the surrounding area,” said FV CEO, Dan Birrell, via press release.

But despite the obvious anticipation over site approval, there remains one more bridge to cross to bring this project from blueprint to building block: securing funding.

 

What is the GRFH?

Beyond a mere community football centre, the GRFH will become a world-class hub for playing opportunities, development pathways and venue for several of FV’s most popular competitions.

The proposed site will include five pitches, of which two will boast seated stands, as well as two pavilions, social spaces, kitchen and bar areas, media spaces, and facilities for players and match officials.

Such extensive, thorough infrastructure will therefore ensure the site can host an array of competitions for players across the landscape to showcase their talent. From supporting everything from school competitions to NPL VIC Men’s and Women’s games, the GRFH will be a place for player growth, opportunity and community engagement with the beautiful game.

And as Geelong Mayor, Stretch Kontelj, highlighted, the current demand requires investment of this nature as soon as possible.

“With more than 7,370 registered players across the Geelong region, the scale of demand is undeniable. A regional football hub would be genuinely transformational,” Kontelj said via press release.

“It would drive participation across all genders, abilities and levels of the game, strengthen education and development pathways, attract major events and tournaments and deliver lasting social and economic benefits for Geelong and the broader region.

The demand is there. The support is unwavering.

All that remains is the financial backing to bring about real, tangible results for those driving this vision forward.

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