From Near Collapse to $4 Million Comeback: How Mareeba United Is Rebuilding a Football Legacy

One Town, One Club: Interview with Former Mareeba United President Alex Srhoj

Rooted in the heart of the Tablelands, Mareeba United is a club built on tradition, community pride, and a long-standing commitment to football in North Queensland.

Football has long been part of Mareeba’s identity, with the first official club founded in 1946 and quickly making its mark by winning premierships in the early 1950s and going undefeated in 1963.

Over the decades, the club continued to grow in strength, producing local stars like Frank Farina and drawing thousands to games during the State League era.

Since 1998, Mareeba United Football Club, known as the Bulls, has enjoyed sustained success, claiming multiple premierships, grand finals, Crad Evans Shields, and historic trebles, with standout seasons in 2004 and 2014.

Speaking to Soccerscene, former Mareeba United president Alex Srhoj reflected on his journey from junior player to club leader, sharing how the club has grown through State League participation, expanded programs, and strong community support.

In our interview, Alex highlights ongoing volunteer challenges, recent facility upgrades, and the club’s continued focus on player development and infrastructure.

Can you share some insight into your role at the club and how Mareeba United Football Club has evolved since you first stepped into that position?

Alex Srhoj: I first started as a Bulls junior back in the late ’80s, moved into senior football around the early 2000s, and tried to play as much as I could, but my knees didn’t agree. I moved into the club’s administration around 2003 and started coaching ladies’ football in 2004. I coached both ladies’ and youth football until 2008, when I became club president in late 2008 and remained in that role until 2014.

During that time, the club was accepted into the former Football Queensland State League from 2009 to 2012, where I also served as operations manager for the state league team.

I started coaching the club’s premier side in 2013 and continued until the end of the 2016 season. We won premierships in 2014 and 2015, went back-to-back in grand finals, and claimed the prestigious Crad Evans Shield in 2014.

I remained on the club committee until 2019, and from 2014 to 2019, I was also the club’s technical director. The club has evolved alongside the changes in Australian football over the past 20 years, growing in areas like coaching development and player pathways. But the club’s essence has never changed. It’s a family club, part of the community, and the community is part of the club. It’s a one-team, one-town club, and that will never change.

One Town, One Club: Interview with Former Mareeba United President Alex Srhoj
Image Credit: Mareeba United Football Club

Have there been any challenges that the club has faced on or off the field? I know that there were fears late last year that Mareeba United could potentially shut down. How did the club deal with that?

Alex Srhoj: As with every sporting club in the country, society has evolved, and the ability for clubs to source volunteers has changed, it’s become more and more of a struggle. Every so often, clubs go around in a circle where the message perhaps gets a little lost. Last year was simply a chance for the club to put out a call to arms to the community, and the community responded greatly!

In 2024, Mareeba United were awarded a share in nearly $4 million, with $266,050 going towards new change rooms. How has that impacted the club?

Alex Srhoj: Exciting times for the club, with two new female-specific dressing rooms being built, along with upgrades to the existing dressing rooms and referees’ room. For the club to be awarded the funds was a huge boost, and something that was truly needed.

To sustain its status in the Football Queensland FQPL competition, the club must meet venue standards, but more importantly, it needs to offer a safe environment for all our female players from across the Tablelands. The club has the largest female program on the Tablelands, and the new dressing rooms will provide our female players with facilities that match the standard offered by other clubs in the region.

One Town, One Club: Interview with Former Mareeba United President Alex Srhoj
Image Credit: Mareeba United Football Club

In what ways does Mareeba United connect with and support its local community, both on and off the field?

Alex Srhoj: The club and the community have always been one and the same. Our premier men’s and ladies’ teams consist of arguably 90% locally born and bred juniors, and maintaining a strong player pathway is a key focus. All our players live and work in the community, regularly visiting schools whenever possible.

MUFC annually plays host to numerous school competitions, including the Bill Turner Cup. More recently, the club has hosted John Moriarty Foundation development programs. John Moriarty Football (JMF) strives to support every level of talent in Aboriginal and Torres Strait Islander children, ensuring all kids have the opportunity to participate in football, have fun, connect with others, and improve their health and wellbeing.

One of the club’s favourite sons, Wayne Srhoj, also hosts the annual “Wayne Srhoj Cup” between the two primary schools in Mareeba.

One Town, One Club: Interview with Former Mareeba United President Alex Srhoj
Image Credit: Mareeba United Football Club

Have there been any new sponsors or partnerships this season, and how are they helping Mareeba United Football Club grow both on and off the field?

Alex Srhoj: Being a small regional town, sponsorship is one of the largest revenue streams for the club. The club has strong partnerships with a number of the large agricultural growers in the area. Local farming organisations like Howe Farming, Rockridge Farming, and Tropicana Bananas are just a few of the many major supporters of the club.

More importantly, the club has been able to offer the growing number of Pacific Islander workers, who work on the local banana farms, a place to enjoy their football. This year, the club formed a Vanuatuan-based men’s team, which now competes in the FQ Far North Men’s Senior Community Division 1 competition.

What’s on the horizon for the club in 2025 and beyond? Are there any new plans or projects you’re looking forward to?

Alex Srhoj: The club’s main focus over the next couple of seasons is ensuring junior player development stays aligned with our city counterparts, being able to offer an environment where we can provide the same level of coaching and development. We are also working hard behind the scenes to secure funding for lighting upgrades across the three playing fields.

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Western Strikers Nominated FSA Club of the Month for Equity Outcomes

Western Strikers SC has been nominated for Club of the Month after a period of deliberate structural investment in its female program that is already producing measurable outcomes, and offering a model for how community clubs can drive participation growth through equity-focused planning rather than passive goodwill.

The nomination recognises a program that has moved beyond surface-level commitment to women’s football and into the kind of structural change that determines whether female players actually stay. Improved lighting across training and match pitches, equitable scheduling, extended training hours and dedicated pitch allocation have addressed the practical barriers that clubs often overlook. It’s conditions that tell players, implicitly or otherwise, whether the game was built for them.

 

Leadership as Infrastructure

Central to Western Strikers’ approach is a leadership structure that takes female football seriously as a technical and administrative priority. Women’s Coordinator Michelle Loprete and Technical Director Georgia Iannella, a former Matilda, provide the program with both organisational direction and the kind of visible role modelling that shapes whether younger players can picture themselves progressing through the game.

The presence of a former international player in a technical leadership role at a community level isn’t incidental. It signals to junior players that the pathway from their Friday night training session to elite football is real and navigable, and it gives the club’s coaching staff access to experience and credibility that most community programs cannot offer.

That pipeline is already functioning. Western Strikers’ Under-13 to Under-16 girls teams all qualified for finals in the Youth Premier League this season. Under-15 goalkeeper Sian Schopfer made her debut in the Women’s State League team which is a direct product of a club environment designed to move players upward.

 

The Friday-night model

One of the more quietly significant initiatives at Western Strikers is the scheduling of Friday night women’s matches, with junior girls training beforehand encouraged to stay and watch senior football. The structure is straightforward but its implications are meaningful. Aspiration in sport is not abstract. It’s built through proximity, through watching players a few years older doing what you want to do, in the same kit, at the same club.

The absence of that experience is one of the more consistent reasons girls disengage from football in their mid-teens. When junior female players cannot see where the game goes after their age group, the logical conclusion is that it goes nowhere. Western Strikers’ scheduling decision addresses that directly, at minimal cost, and whose effects are starting to manifest.

 

The Club Changer framework

The club’s participation in Football South Australia’s Club Changer Program has provided a structured framework for identifying and addressing barriers that might otherwise go unexamined. Pitch allocation, training structures and safety conditions are the kinds of issues that accumulate quietly in club environments; not because of deliberate exclusion but because the default systems were built around male participation and have never been comprehensively reviewed.

The Club Changer Program creates accountability for that review. Western Strikers’ ability to project an additional 146 female players over the next three years is a product of planning rather than optimism.

 

Industry implications

Western Strikers’ model matters beyond its own membership. At a time when women’s football in Australia is navigating the challenge of converting a participation surge into sustainable long-term growth, the question of what community clubs actually do with increased interest is among the most consequential in the sport.

Record crowds at the AFC Women’s Asian Cup and sustained national visibility have opened the door. Whether players walk through it and stay depends on whether the club on the other side looks anything like Western Strikers

Football Victoria recognised in Pride in Sport Index 2026

The Silver Status shows Football Victoria‘s commitment to providing Victorians with a safe, inclusive landscape for all to enjoy the beautiful game.

Everyone’s game

Earlier this month, the Australian Pride in Sport Awards recognised several organisations and individuals across the nation who continue to champion inclusive spaces in the world of sport.

Among the nominees was Football Victoria, who received the Silver Status. FV Executive Manager Equity, Programs and Government Relations, Karen Pearce, expressed her pride at the achievement.

“Achieving Silver Status in the Pride in Sport Index is an important reflection of the work being done across Football Victoria to ensure LGBTQ+ people feel safe, welcomed and included in our game,” Pearce said via official press release.

“We remain committed to embedding inclusive practices across all levels of football, and continuing to create environments where everyone can belong, participate and thrive.”

 

Inclusion matters

While recognition is always a positive reflection of successful work behind the scenes, it is important to remember what the work intends to achieve.

Football – and sport in general – is a unique opportunity to bring diverse communities together, and to compete, spectate and enjoy the game on an equal playing field.

Furthermore, as custodians of ‘the world’s game’, governing bodies, fans and players around the world all share the responsibility to empower marginalised groups to feel included.

Two months ago, The Premier League introduced their own initiative – Premier League With Pride – reflecting their own commitment to ensuring football grounds, schools and academies remain welcoming.

 

Final thoughts

There is no place for hate or abuse in football, whether on a grassroots field or professional stadium.

Football Victoria will continue its journey and commitment to supporting the LGBTQ+ community – at all levels of the game – for many seasons to come.

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