Football South Australia confirms new Major Partner

Football South Australia has confirmed a new major partnership with HPG Homes (Hot Property Group), marking the start of a meaningful relationship that’s expected to grow into a long-term support of football throughout South Australia.

HPG Homes, a division of Hot Property Group, is a multi-award-winning home builder based in South Australia, known for turning visions into reality.

Whether it’s your first home or a custom design, HPG Homes specialises in Fixed Price and Turn Key projects, ensuring your dreams are brought to life.

With a strong focus on trust, quality, and innovation, HPG Homes has gained widespread recognition and loyalty from families across the region.

This collaboration reflects a shared dedication to community, development, and the proud values that define South Australia, reinforcing HPG Homes’ commitment to delivering exceptional homes and contributing to the local community.

CEO of Football South Australia Michael Carter expressed his excitement about the new alliance.

“We are incredibly excited to welcome HPG Homes into the Football SA family,” said Mr Carter in a press release.

“This partnership brings together two proud local organisations that believe in building strong foundations—whether that’s through homes or through sport.

“We look forward to working closely with HPG Homes to make a lasting impact across our football community.”

Director of Sales, Marketing & Developments for HPG Homes, Stuart Zyhajlo, spoke about the importance of the agreement with Football SA.

“Partnering with Football South Australia is a natural fit for HPG Homes,” said Mr Zyhajlo in a press release.

“We are passionate about investing in this great state and supporting initiatives that bring people together.

“Football is at the heart of so many communities, and we’re proud to align with an organisation that shares our values of connection, excellence, and opportunity.”

Through its arrangement with Football SA, HPG Homes will become the naming rights sponsor of the HPG Homes State League 1 and 2 competitions.

This investment will help elevate the status of the senior men’s semi-professional leagues in South Australia.

Football South Australia and HPG Homes will work together to support grassroots development, empower young players and their families, and help build upon a flourishing football culture across the state.

To learn more about HPG Homes or to get in touch, click here.

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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