Immersiv.io: Redefining Live Sports Viewing with AR

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Image credit: Immersiv.io

Founded in 2016 in Paris by Emmanuelle Roger (CEO) and Stéphane Guerin (CTO), Immersiv.io has become a global leader in Augmented Reality (AR) sports technology.

With a vision to revolutionise fan engagement, the company combines computer vision, machine learning, and AR to create immersive, interactive experiences for sports audiences worldwide.

Now operating on an international scale, the company collaborates with major leagues and sports brands like the Bundesliga, redefining the way audiences interact with the game.

Immersiv.io Revolutionises Live Sports Viewing with AR Technology

A New Era of Sports entertainment

Immersiv.io is transforming how fans experience live sports, bringing a new level of interactivity through Spatial Computing and augmented reality (AR).

By integrating ultra-live data and immersive visuals, their AR-powered solution, Arise, enhances engagement and offers personalised experiences like never before.

Immersiv.io’s award-winning platform, Arise, is one of many new-age sports technologies that are destined to completely transform the viewing experience and shift away from the traditional TV viewing experience.

With a 75% engagement rate, Immersiv.io’s technology is redefining fan participation, letting audiences take control of the live action in ways that were previously unimaginable.

Interactive Sports Viewing with AR

The Arise system provides real-time insights and contextual overlays, ensuring fans are more connected to the game than ever before. Key features include:

  • On-Top Video Insights – Interactive statistics and insights displayed directly on the live video feed.
  • 3D Companion Experience – In-depth game analysis through a dynamic 3D representation of key plays.
  • In-Arena Overlays – Real-time game data overlaid onto the actual pitch for an enhanced live stadium experience.

This innovative approach allows fans to access and interact with crucial match data in real-time, providing a more immersive and engaging experience whether watching at home, in a stadium, or on the go.

Proven Success Across Multiple Sports

Immersiv.io’s AR technology has already been deployed across various sporting leagues and competitions, enhancing the way fans consume live sports. Partnering with major AR tech providers, the system is compatible with leading devices, including Apple Vision Pro, Meta Quest, Magic Leap, and Snapchat AR.

Industry Leaders Praise ARISE

Sports executives have recognised the impact of Immersiv.io’s technology:

“We want to give fans the possibility to gain knowledge and better experience the football game.”
— Andreas Heyden, ex-CEO DFL Digital Sports GmbH

“Our customers were impressed with the app—it gave them a new dimension and more engaging way to watch football. This data-driven viewing approach allows them to better understand the game than ever before.”
— Andy Kwong, VP Sports Content Dev, PCCW Media Limited

Maximising Digital ROI for Clubs & Broadcasters

Beyond fan engagement, Arise offers significant commercial benefits for teams, leagues, and broadcasters:

Strengthening Audience Growth – Boost sign-ups and subscriptions with personalised content and data-driven analytics.
Expanding Revenue Streams – Unlock new sponsorship and advertising opportunities with interactive brand placements.
White-Label Integration – Fully customisable to fit a brand’s identity, with seamless SDK-based integration into existing platforms or as a standalone app.

How this would transform Australian football viewing experiences

Immersiv.io’s AR technology could transform Australian football’s viewing experience, making matches more engaging and interactive.

At the moment on Paramount+, viewers are subject to a broadcast with very limited graphics, statistics and technology which can potentially lure in a more engaged audience.

This innovation could attract younger audiences, boost broadcast value, and create new revenue streams through sponsorships and premium fan experiences.

By modernising how football is consumed, AR technology could help grow the sport’s popularity and increase its commercial appeal in Australia.

Conclusion

As AR technology continues to evolve, Immersiv.io is at the forefront of revolutionising the way sports are watched, experienced, and monetised. By merging live data with immersive technology, they are paving the way for the next generation of sports entertainment.

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Community Spirit Shines on AFC Grassroots Football Day 2026

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Image credit: Football Australia

This week, Football Australia (FA) celebrated AFC Grassroots Football Day 2026, championing the people and communities who continue to hold up a safe, inclusive and supportive environment in the football landscape.

‘For all, for life’

In collaboration with Football NSW, Canterbury Football Association and community club, Balmain & District Football Club, the day reflected the very best of what football provides.

The event brought in participants of all ages – from 4-74 years-old – and reached a total of 400 people. Girls-only programs, all-abilities sessions and over-age football ensured all were catered for.

Such a diverse range of participants builds on a wider drive during FIFA World Football Week, which seeks to promote the sport not just as the dazzling lights of 100,000-seater stadiums, but as a way to foster community spirit and social development.

Furthermore, FA support through its Club Changer program was a welcome addition to the action, emphasising the organisation’s commitment to nurture a real love for the game across communities in Australia.

“Through Club Changer we support our clubs to provide a safe, fun and enjoyable environment where everyone is welcome; whether that be as a player, volunteer, referee or supporter,” explained National Program Manager Club Development at FA, Grace Lambourne.

“Everyone should feel they belong and are welcome to play, stay, and love the game.”

 

A welcome celebration

While the upcoming FIFA World Cup will no doubt inspire millions of future Socceroos and Matildas, events like the AFC Grassroots Football Day represent something beyond just inspiration.

It is a platform. An opportunity to express a love for football and to connect with others while doing so.

And connections between the professional and grassroots game is more important than ever if Australia is to nurture the next generation of talent.

This is particularly clear in the rise of women’s football across the nation. Since the FIFA Women’s World Cup, female participation rose by 32%, and registrations for the MiniTillies Program skyrocketed from 264 in 2023, to 1223 in 2024.

The professionals spark passion. But communities turn that passion into playing time.

That is why celebrating grassroots football – and the volunteers and families who sustain it – is a vital part of Australia’s football future. Together, FA and the AFC are creating strong foundations built on positivity, engagement, and inclusivity for all with a love for the beautiful game.

FA partners with Coca-Cola ahead of FIFA World Cup 2026

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Image credit: Football Australia

The two-year partnership will place the global soft-drink giants as the Official Supplier for Australia’s Men’s and Women’s senior national teams.

 

Global partner, global stage

As the Socceroos look to deliver performances on the pitch at this summer’s tournament, it is a move off the pitch which will capture the imagination of fans across the country.

Football Australia announced an exciting deal with Coca-Cola, designed to align the global reach of football – and of the brand itself – to unite and engage fans this summer as well as during the FIFA Women’s World Cup 2027.

Thus, through national campaigns featuring prize draws and the chance to access various rewards, Coca-Cola will help to drive passion and interest in upcoming major tournaments.

“This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country,” explained FA CEO, Martin Kugeler, via press release.

“The upcoming FIFA World Cup 2026 represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences.”

Furthermore, with the FIFA Women’s World Cup 2027 also set to enjoy similar campaigns by Coca-Cola, the partnership’s impact and reach will extend across both the men’s and women’s game.

 

Marketing power

As football continues to grow – both in financial power and population reach – collaborations with global brands are now an expected aspect of tournament build-ups.

The Royal Spanish Football Federation (RFEF) also struck a deal with fashion brand Loewe, set in place for the next four years. In a similar vein, England’s off-pitch teamwear will feature the marks of both Nike and Palace Skateboards, while France will receieve their prematch jersey from Nike and Jacquemus.

This is the state of the landscape. Aligning global brands and household names with a sport capable of reaching billions at once.

Values, reach and connecting with fans. Three key ingredients to a successful collaboration.

Such alignment is key to the partnership between FA and Coca-Cola, as recognised by Managing Director, Coca-Cola Europacific Partners, Orlando Rodriguez.

“For nearly 90 years, Coca-Cola has been a part of the fabric of Australian life – bring people together through shared moments,” said Rodriguez.

“Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that.”

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