Auckland FC unite with AUT

Jack Huggett04/02/2025 5:55 am03/02/2025

Image Credit: Auckland FC Website

New Zealand A-League club, Auckland FC, have announced a partnership with premier New Zealand institution, the Auckland University of Technology (AUT).

The collaboration will be a non-commercial partnership and instead provide several mutually advantageous bonuses to both organisations, benefitting AUT staff and students, as well as Auckland FC players.

Auckland FC CEO, Nick Becker, expressed the club’s pride for the deal with AUT.

“We’re delighted to be collaborating with New Zealand’s top sports university and further cement our place as part of the Auckland community,” he said in a press release.

“To have the support of, and access to, AUT’s people, resources and research is extremely valuable to the club and our aim of developing clear professional pathways for New Zealand’s top talent.”

As New Zealand’s third largest university by number of enrolled students, AUT’s partnership with Auckland FC is a significant signing for the young club.

AUT’s Vice-Chancellor, Professor Damon Salesa, explained why the upcoming collaboration was so important for the university.

“With AUT’s strong position in New Zealand’s sporting ecosystem – including its world-class sports research and our School of Sport and Recreation being ranked in the top 30 in the world – there is a natural synergy between the two organisations,” he said via press release.

“The partnership is an ideal alignment from an educational, sporting and community perspective and will provide valuable opportunities for our students, staff and Auckland FC.

“This is also a significant moment for the development of football in Tāmaki Makaurau and we’re very proud to be standing alongside Auckland FC at the beginning of a new chapter of football in our city.”

Consistently placing in the top 1% of universities across the world, AUT presents as a high-achieving and experienced partner for Auckland FC to continue to grow their brand with.

Auckland FC will continue to represent the Auckland community as it cements itself in the A-League as an ambassador of the city and New Zealand.

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Victory unites with Roasting Warehouse in culture-led partnership

Patrick Irving16/04/2026 8:55 am16/04/2026

Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

Patrick Irving15/04/2026 6:05 am14/04/2026

Image credit: FC Union Berlin

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.