AFC Women’s Football Conference 2024 proclaims optimistic future

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The AFC Women’s Football Conference 2024 has heralded a positive future for women’s football after a successful three day gathering.

Hosted in Kuala Lumpur, Malaysia, the conference welcomed women’s national team coaches and technical staff to share insights from November 12 to 14, building off an incredibly prosperous year of women’s football.

The opening day of the conference celebrated the achievements of Asian teams, including Australia’s semi-final appearance at the Women’s World Cup 2023.

AFC General Secretary, Datuk Seri Windsor John, outlined the importance of celebrating these achievements to power women’s football.

“The AFC has underlined the development of women’s football as one of the key drivers in bringing to life our Vision and Mission statements and nowhere are these ambitions more pronounced than in the Asian women’s game with our teams, across all ages, already being a global force,” he said via press release.

“This year, we’ve celebrated several milestones such as an all-Asian final in Colombia, DPR Korea’s incredible triumphs, and the launch of the AFC Women’s Champions League™. We must keep up the momentum and use this platform to unlock the true potential of women’s football in Asia.”

Day two of the conference provided participants an overview of the upcoming AFC Women’s Champions League, the AFC Women’s Calendar for 2025-29 and changes to Asian women’s competitions.

The final day of the conference presented an analysis of the Women’s Olympic Football Tournament 2024’s teams and a forum on the future of women’s football, featuring Australia U20 women’s national team head coach Leah Blayney.

Australia U17 women’s national team head coach, Rae Dower, expressed excitement for Australian women’s football with the Asian Cup heading down under in 2026.

“The future is so exciting, especially now that we have the dates and venues confirmed for the AFC Women’s Asian Cup™,” she said via press release.

“The football fever from the FIFA Women’s World Cup is still very strong with the Matildas continuously selling out stadiums. We can’t wait for the rest of Asia to come and share the experience with us.”

The AFC Women’s Asian Cup Australia, will begin March 1, 2026, learn more here.

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Victory unites with Roasting Warehouse in culture-led partnership

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The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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