Adelaide United remains with Kite Property for Liberty A-League

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Adelaide United and Kite Property
Image credit: Adelaide United

Adelaide United have announced a season long deal extension with leading property development and sales company, Kite Property.

Kite Property have been a partner of Adelaide United since 2018 and have shown a strong interest and passion in growing the women’s football side. The company can benefit greatly from the logo on the front of the club’s kits as it gives them a chance to showcase the brand to a large audience for the first time.

This partnership agreement will mean that the Kite Property logo will proudly appear at the front of both the home and away jersey for this season’s Liberty A-League campaign.

Kite Property is a proud South Australian and family-owned property development, sales and management company, Kite Property has a focus on supporting locals and promoting diversity.

Over the last 17 years, Kite Property have leveraged their knowledge and experience to quickly become Adelaide’s largest apartment developer, and now a developer of master-planned communities, townhouses and hotels.

Adelaide United’s Head of Commercial, Fabrizio Petrone mentioned the congruity between the goals of the two parties.

“We’re delighted to continue our partnership with Kite Property, with a clear focus on growing the momentum behind women’s football, especially off the back of the most recent FIFA Women’s World Cup successes,” he said via club press release.

“Kite Property has always been a strong supporter of the Club and women’s football in general, and this extension is exciting for the Club and aligns with our values, to better support local communities.”

Kite Property Managing Director Damon Nagel is pleased by the continuation of this partnership.

“We could not be more pleased to extend our partnership in support of Adelaide United and women’s football,” Nagel added via press release.

“We’re extremely passionate about equal opportunity and diversity, so being able to continue our partnership with the women’s team was an obvious choice for us.

“Having our logo on the front of the home jersey is an excellent way to showcase our brand and engage with our customers and the 300-plus people that work on Kites’ projects.

“Kite Property is here to support local and our partnership with United is a key pillar in this strategy.”

Both parties have a lot of shared values about benefitting the Adelaide community and growing the women’s game which will propel the goals they are trying to achieve in this long-term partnership. Adelaide United have mentioned in their overall strategy that these are key pillars of the club and are of high importance.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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