Women in sport advocate Carol Fox on adapting to preferred communication styles

Carol Fox

Football Victoria held their Community in Business (CIB) Kick-Off Breakfast event recently, with a topic of discussion being on responding to the preferred communication preferences of an individual transmitting a message via email or phone call, as well as talking about the significance for The Home of the Matildas.

One of the panel representatives present at the event was women in sport advocate and communication expert, Carol Fox. She discussed her book Confident Communication for Leaders that she was the co-author of – providing the most effective methods for confident communication, including the ability to communicate through various platforms on the phone and email.

“Emails are really interesting when talking about communication because the problem with an email is you never get to see how it actually lands, so one of the reasons why we need rapport with our team members and our clients, if we ask a team member to do something if they like us they will do it for us, but emails are actually the one place where we lose rapport and we don’t even know,” she said.

“My lesson over the years in watching audiences has been in an ideal world you mirror how they start their email, how they finish their email and just leave the ‘cheers’ until someone cheers you.

“When talking about communication styles, there will be some people who would much prefer an email to a phone call, so it really comes down to what we enjoy and l think that’s the key with rapport – enter your clients model of the world, so if they like emails use email, if they like a phone call even if it’s not my favourite way of communicating then l pick up the phone.”

Fox then spoke about The Home of Matildas which is the largest football-specific infrastructure project in Australia’s history, the significance it will be for the sport, an elite facility made by women and for women.

“The most important thing is that football is competing against other sports so we need to be up there and providing facilities so that this sport is attractive to athletes.

“For our young girls to go there and see the Matildas, for them to see that and say ‘that’s what l want to be’ will be huge to have a stadium that’s being built for them, it’s about attracting them to the game and keeping them.”

Carol Fox remains a prominent and vocal advocate for an individual to be self-assertive when it involves tools for leadership giving women a platform to stand on and a presence on the field, in the workplace and in the boardroom.

Her book Confident Communication for Leaders can be ordered here.

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Marie-Louise Eta makes history as new Union Berlin head coach

In an historic appointment, Eta will take over as head coach of Union Berlin until the end of the season.

History in the making

Previously the first female assistant coach in Bundesliga history with Union Berlin, Eta will now take the reigns of the men’s first team on an interim basis.

Currently, the club sit in 11th place in the Bundesliga table, but with only two wins so far in 2026, relegation appears an all-too-real prospect, and one which the club is desperate to avoid.

“Given the points gap in the lower half of the table, our place in the Bundesliga is not yet secure,” said Eta via official media release.

‘I am delighted that the club has entrusted me with this challenging task. One of Union’s strengths has always been, and remains, the ability to pull together in such situations.”

Eta will begin as Union’s new head coach with immediate effect, and will be in the dugout for the club’s matchup against Wolfsburg this weekend.

 

A step into an equal future

Eta’s appointment signals a major step towards a more level playing field in the football landscape.

Furthermore, Eta joins other coaches including Sabrinna Wittmann, Hannah Dingley and Corinne Diacre who, in recent years, have blazed a trail for female coaches to step into the men’s game.

Wittmann currently manages FC Ingolstadt in Germany’s third division, and was the first female head coach in Germany’s top three divisions.

In 2023, Dingley became caretaker manager of Forest Green Rovers, and thus the first woman to lead a men’s professional team in England.

Diacre, now head coach of France’s women’s national team, managed Ligue 2’s Clerment Foot between 2014 and 2017.

 

Final thoughts

The impact therefore, is that Eta’s appointment will show future generations of aspiring female coaches that men’s football is an equally viable and possible pathway as the women’s game.

The time is now to level the playing field.

And while it may be a short-term role, its effect on attitudes towards equality and fair opportunities in the game will hopefully resonate long after the season ends.

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