Football Australia announces renewal with Qantas

Football Australia & Qantas

Football Australia will continue their long-term partnership with Qantas, with confirmation they are set to carry on their deal.Qantas remains as the Official Airline of the Subway Socceroos, CommBank Matildas, and the Australia Cup for the next three years, following a brief pandemic pause.

The announcement reaffirms Qantas’ commitment to grow Australian football, highlighting the progress made in sponsorships by Football Australia over the last three years. Australia’s most iconic brands are uniting to deliver unparalleled value and support for the sport.Qantas has been a loyal partner of the Subway Socceroos since 2004, and this partnership extension will see Qantas continue to champion the two senior national teams and promote the Green and Gold, further raising the profile of Australian football worldwide.“Football Australia is excited to renew its partnership with Qantas, which extends beyond two decades. Qantas is a key partner for us, and we are grateful for their ongoing support of Australian football,” Football Australia CEO James Johnson said via press release.“Our partnership with Qantas has allowed us to take the best of Australian football to the world, and we are thrilled to continue working together to grow the game for all Australians.”Qantas will continue to share a long-standing commitment to inclusion, diversity, sustainability, reconciliation, and supporting regional Australia. This is shown by Qantas’ ongoing support of the Australia Cup, the competition that connects more Australian football clubs than any other knockout sporting competition, with the 2023 edition involving over 770 clubs.“Qantas has been an essential partner of Football Australia and Australian football for many years, and we are delighted to continue our partnership for the next three years,” Johnson added via press release.“Our partnership extension will allow Qantas to maintain its position as a leader in these areas, in partnership with Football Australia.”Qantas’ renewal with Football Australia reflects the airline’s ongoing commitment to supporting Australian sport and its recognition of the appeal of football locally and globally, and its position in Australian culture.“As the national carrier, we’re excited to be continuing our support of Football Australia to help showcase our athletes on the world stage and also inspire a new generation of Socceroos and Matildas to represent Australia at the highest level,” Qantas Group Chief Customer Officer Markus Svensson said in a statement.For more information on Football Australia’s partnership with Qantas, visit the Football Australia website.

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Victory unites with Roasting Warehouse in culture-led partnership

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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