LaLiga seals content partnership with OneFootball

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Girona vs Barcelona
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Spanish top-flight football league LaLiga have partnered with leading football media platform OneFootball, in an effort to expand its digital audience and engage with fans globally – particularly young, mobile-using followers of the game.

Founded in 2008, OneFootball was established to cater for an increasingly digital football landscape and reinvent how fans across the globe can interact with and consume content related to the sport. The company work with partners to deliver outcomes beneficial to both clubs and fans, through feed personalisation, data analytics, streaming services without the subscription, and seamless advertising designed to not interrupt the in-platform experience. Since its establishment, OneFootball have grown to a community of over 100 million fans worldwide, built through their innovative approach to, among other things, sales, OTT, publishing and brand solutions.

LaLiga is set to become the first ever league to use its official OneFootball account to share and distribute news, interviews, match reports and statistics, and exclusive matchday highlights, in both Spanish and English. Fans of the league will be able to personalise their home feed to never miss a story or video, and keep up with the continuous action of LaLiga, all day every day. The Spanish football giant will join over 130 other clubs and federations who are already using OneFootball to publish content.

LaLiga’s director of digital strategy, Alfredo Bermejo, said via press release:

“Being on key platforms like OneFootball is essential for LaLiga, to reach millions of fans and new users that can enjoy the most of the best league in the world. The agreement with OneFootball allows us to position ourselves at the forefront of the entertainment industry.”

Founder and CEO of OneFootball, Lucas von Cranach, added via press release:

“It is our aim to become the platform of choice for football leagues around the world to share their content with the new generation of fans, and we’re delighted LaLiga has opened an account to expand the reach of one of the best leagues in the world.”

Original content published by LaLiga will be available to fans via mobile on the OneFootball app, or online through their website. OneFootball Player, responsible for distributing content to over 250 publishers and media outlets across the world, will screen videos, including behind-the-scenes footage, highlights and archive material.

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Inside GIS’ New Executive Edge Program Driving Sport’s Future Leaders

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Image Credit: Global Institute of Sport

A new executive education program designed to shape the next generation of sports industry leaders is set to launch in June 2026, offering participants a rare blend of academic insight and real-world application at the highest level of global sport.

The Executive Edge in Sport, delivered by Global Institute of Sport (GIS) in partnership with Rotman School of Management Executive Programs, will provide current and aspiring leaders with the tools needed to navigate an increasingly complex and fast-evolving sports landscape.

The seven-week program, Sports Leadership Essentials, is delivered primarily online, offering a flexible and immersive learning experience for professionals worldwide. It is tailored for individuals seeking to strengthen their leadership capabilities within sport, as well as those aiming to transition into senior roles. This includes athletes navigating their post-playing careers.

Led by Sharona Friedman, President and CEO of GIS, and Walid Hejazi, Professor of Economic Analysis and Policy at Rotman, the course combines academic rigour with industry relevance. Participants will engage with key topics shaping modern sport, including leadership and strategy, governance and ethics, finance and revenue models, marketing and fan engagement, event operations, and the growing influence of AI and emerging technologies.

The program also features exclusive masterclasses with senior figures from across the global sports industry, alongside sessions led by leading academics and practitioners from the Rotman School.

For those seeking a more hands-on experience, participants can opt into the Sports Leadership Lab. This is a four-day, in-person summit held at BMO Field in Toronto. Delivered in collaboration with Maple Leaf Sports & Entertainment, the lab provides behind-the-scenes access to elite sport operations, bridging theory with practice in a live stadium environment.

As the global sports industry continues to expand and evolve, The Executive Edge in Sport positions itself as a critical pathway for leaders looking to stay ahead. It provides students with the knowledge, network, and perspective required to lead with impact.

Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

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