Football Queensland’s 2023-2026 Strategic Plan to meet National Ambition

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FQ Strategic Plan
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Designed to meet the targets and ambitions of a united, national strategy for the game, Football Queensland has released the 2023-2026 One Football Strategic Plan.

The purpose is to bring communities together through football and represent its vision as a leading football nation where everyone is inspired to live and love the game.

If the targets and ambitions of a united national strategy are to be successful, it is necessary to streamline the governance and administration and integrate critical strategic and operational functions and to support the execution of sport initiatives.

The transformation of moving towards an agile, modern, fit-for-purpose framework for football is in line with the international standards and best practices of sports governance in the country.

Football Queensland has dedicated its time and effort by working closely with Football Australia and other Member Federations to unify the sport behind a common purpose and a shared vision with a One Football pathway.

The Strategic Plan covers Football Australia’s vision detailing topics such as focus areas and measures of success across the four main pillars, providing the state of affairs from a national perspective while at the same time covering in-depth plans for implementation at the state level to delivering strong results for football in Queensland.

With the FIFA Women’s World Cup 2023 to be co-hosted by Australia and New Zealand, it is of utter importance that the next generation of female participants have a chance to be a part of the world game for which it will involve developing the right pathways, constructing the necessary infrastructure and increasing the support of clubs by delivering the right results in the states across the country.

The governing body of the state is bound to achieve 50/50 gender parity for participants, referees, committees and club officials by 2027. A key component is leaving a lasting legacy for future generations by welcoming the potential for all women and girls across all parts of the game, by giving the opportunity for all.

The four strategic pillars involved in Football Australia’s One Football Plan are Participants and Clubs, Elite Teams and Pathways, Fans and Unifying Football.

The first pillar’s ambition is to be the most accessible sport in the country where everyone can play any time, anywhere, with the focus areas ranging from driving participation retention and growth, especially for women and girls at the national level to evolving Football Queensland’s referee strategy and enhance the referee academy in the state level.

Football Queensland’s key targets are:

  • 328,000 registered participants
  • 9,400 registered coaches
  • 62,000 women and girl participants
  • 3,600 registered referees

The second pillar priority is to reimagine the Australian development for its players by producing world-class teams, players, coaches as well as referees in the country to build capacity in strengthening pathways for improved player results by providing the best technical practice into clubs through an expanded academy of Football Queensland and a coordinated club development program at the state ambitions.

Football Queensland’s key targets are:

  • 20% national representation across all levels
  • 15 Advanced Coaching Courses
  • Home of Football project delivered before 2026
  • 25 advanced female technical directors

National ambitions for the third pillar are to attract and increase an inspired fanbase who adore and devote their time and effort to Australian football properties, the focus areas involve enhancing the passion for the national teams and establishing modern products to drive fan engagement to organising new fan engagements around the current leagues, championships and competition products.

Football Queensland’s key targets are:

  • 15,000-seat capacity tier 2 stadium
  • Convert passive fans to active
  • Celebrating achievements
  • Festivals of Football

Lastly, the aspiration of the fourth pillar is to unite the sport and to recognise the true potential of football not only in the state but in the whole country. By doing this the focus areas will be that administration will be improved in maximising operational efficiencies and governance will need to be enhanced to achieve greater alignment and focus of the national level to improving the football experience, supporting club development and unlocking the achievements of critical strategic objectives.

Football Queensland key targets are:

  • Football first decisions
  • Deliver an agile modern fit-for-purpose framework
  • Reposition resources in administration
  • Increase revenue and efficiencies

Football Queensland has and always will value respect, pride, integrity and unity at all levels of the game.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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