Melbourne Victory welcomes healthcare brand Soodox

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Soodox
Images via Shutterstock & Soodox

Melbourne Victory has announced they have teamed up with Soodox as an Associate Partner for the 2022/23 season.

Soodox is a provider of healthcare skin products directed at pain relief and hygienic purposes. Its products will be featured on match days as well as digital content on social media platforms throughout the season.

The story behind Soodox was that it originated on the ethos of growing natural and sustainable formulations to assist the customers and to also have a positive influence on the environment.

The company is dedicated to improving its products which are made from first-class ingredients. Soodox implements the knowledge of nature to create items that are both organic and sustainable.

Soodox emphasises they do not test on animals and their top priority is using 100% Naturally Active Ingredients across a wide range of products.

The aim of the organisation and its products is to assist with nutrifying and bettering the skin for long-term health, and are designed to work smoothly for daily routine as well as devised to be part of a healthy lifestyle.

Melbourne Victory Managing Director Caroline Carnegie said via press release:

“We’re excited to be able to see first-hand the benefits of the Soodox range as it becomes part of our Men’s, Women’s and Academy programs for the upcoming season, in addition to rolling the products into our football program, we are excited to be able to share the benefits of Soodox and its locally made products with our members and fans as well.”

Soodox owner and founder of Eczanes Pharmaceuticals, Shida Kebriti, added via press release:

“We’re proud to be able to partner with Melbourne Victory and provide their teams with Soodox’s range of pain relief creams, the club provides an incredible extended network to feature our products and we are optimistic about what the future holds and the growth of our partnership with Melbourne Victory.”

If you want more information on Soodox, you can find it here.

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Victory unites with Roasting Warehouse in culture-led partnership

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Image credit: Melbourne Victory

The Melbourne-based anf family-owned business will join the Victory family, uniting two institutions which represent the city’s culture and identity.

A partnership with local roots

As the newest partner of Melbourne Victory, Roasting Warehouse joins forces with a vital part of the city’s sporting landscape.

The club’s Managing Director, Caroline Carnegie, outlined why the partnership bears so much value to both parties.

“We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne,” said Carnegie via official media release.

“Football and coffee sit at the epicentre of Melbourne’s culture. The two go hand-in-hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State.”

Indeed, this is a partnership which combines the identity, passions and culture of an entire city, therefore giving it the foundations required for long-term, mutual success.

Representing the best of Melbourne

Both Victory and Roasting Warehouse are hugely successful in their respective industries. They are institutions with community-oriented philosphies, who pride themselves on craft and quality.

“We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne,” revealed Roasting Warehouse Head of Brand, Alexander Paraskevopoulos.

“As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us.”

Furthermore, through their high-quality blends, Roasting Warehouse will look to prepare Victory’s players and staff for high performances on the pitch as the seasons nears completion.

But this is about far more than just fueling athletes.

This is a partnership which embodies and unites two of Melbourne’s greatest strengths and cultural markers – a connection forged from the city’s very own DNA.

 

For more information about Roasting Warehouse, click here.

Football NSW supports Female Coaches CPD as Women’s Football Surges

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Football NSW has used the platform of the AFC Women’s Asian Cup to deliver a targeted professional development workshop for female coaches, bringing together scholarship recipients for an evening of structured learning and direct engagement with elite women’s football.

Held at ACPE last month, the session was open to female coaches who received C or B Diploma scholarships through Football NSW in 2025. Coaching accreditation carries a financial cost that disproportionately affects women, who are less likely to have their development subsidised by clubs or associations operating in underfunded community football environments. Scholarship access changes that equation at the point where many women exit the pathway.

Facilitated by Football NSW Coach Development Coordinator Bronwyn Kiceec, the workshop focused on goal scoring trends from the tournament’s group stage, with coaches analysing attacking patterns and exploring how those insights could translate into their own environments. The group then attended the quarter-final between South Korea and Uzbekistan at Stadium Australia.

The structure of the evening mattered as much as its content. Female coaches in community football rarely have access to elite competition environments as a professional resource. The gap between the level at which most women coach and the level at which the game is analysed and discussed tends to reinforce itself. Placing scholarship recipients inside a major tournament, as participants rather than spectators, closes that gap in a way that a classroom session cannot.

Female coaches remain significantly underrepresented across all levels of the game in Australia. The pipeline that will change that depends not only on accreditation access but on the professional networks, peer relationships and exposure to elite environments that male coaches have historically taken for granted.

The workshop forms part of Football NSW’s ongoing commitment to developing female coaches through scholarships and structured learning opportunities.

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